Proforma, Cleveland, Ohio, hosted its annual leadership meeting during the week of Nov. 1, 2021. This meeting featured Proforma’s key executives as they focused on the strategic vision, mission, and objectives of Proforma in the months and years ahead. “Proforma is committed to industry leadership through distributor support and empowerment, technology, and ongoing education,” said…
McDonald’s announced an upcoming co-branded meal with Mariah Carey, just in time for the holiday season. So far, the brand has only said there will be special packaging, but based on McDonald’s previous celebrity meal collaborations, we’d be shocked if there wasn’t a merchandise component to come…
Pacific Sportswear and Emblem Company, a 30-plus year patch and emblem manufacturer, had to react to a terrible plane crash right near its corporate offices that claimed the life of a UPS driver whose truck was struck by the plane. Rich “Dr. Patch” Soergel, CEO of Pacific Sportswear and Emblem, worked for UPS as his first job and is a private pilot…
As the primary point of contact for vendors, clients and partners, CSRs have maybe the toughest job in the industry. They deal with people directly, day in and day out, the bearers and receivers of bad news. And yet, even with a lot more bad news than usual, CSRs remain overwhelmingly positive. Just look at the nine we profiled for our 2021 CSR All-Stars feature…
For the overall Formula 1 brand and its individual race teams, success comes down to a four factors: customers first, showcasing teams over drivers, highlighting the importance of quickly adapting to change, and displaying how critical it is to isolate issues swiftly. These all apply to running a successful business, too…
TEAM Concept Printing, Carol Stream, Illinois, has acquired Guardsman Laminating, Bensenville, Illinois. The acquisition is the latest move in a long line of investments that TEAM Concept Printing has made to bolster its reputation as a one-site, full-service commercial printing provider. Guardsman customers will now be able to add…
The “Big Quit” is affecting us personally and professionally. We are all experiencing the downsizing of service levels and resources as consumers and sellers. But, as with most challenges, there can be rewards. Organizational voids are an opportunity to dig deeper into accounts and offer more assistance and value to inexperienced and overtaxed buyers…
“We’re here to become a lifestyle brand. Our goal is to be a household name. So these types of initiatives really just break through and surprise and delight our customers.” That’s Katie Nahoum, SVP of marketing for Whisps, the consumer cheese snack brand, and she’s talking about her company’s latest promotional merchandise effort: personalized, edible sculptures made from 100% cheese…
Halloween is over, which means we are now full steam ahead into the holiday season. We’re kicking things off in this week’s edition of the Fave 5 by featuring a couple of cool, seasonally appropriate promos, including Whataburger holiday merch, subscription coffee bundles packed with branded goodies, and more…
Sustainability, inclusion and diversity were the focus at the Kornit Fashion Week, which took place Nov. 2-5 in Los Angeles. Featuring keynote speakers and presentations, educational sessions, live demos and, of course, runway shows, the event put the spotlight on how fashionable apparel can be created sustainably using digital printing technology…