For many distributors, the coronavirus pandemic has been a mixed bag of challenges and opportunities, ups and downs. That helped shape our newly combined (and expanded) 2021 Top 75 Distributors list. According to our data, the top 75 print and promotional products distributors totaled $6.79 billion in 2020 sales…
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3 Great Ways for You to Compete With Harry & David, Mrs. Field’s, Costco and Other Giant Direct Sellers
From Labor Day through December, your clients receive catalogs from Harry & David, Mrs. Fields, and all the other giant food gift companies almost daily. As a result of their huge budgets and massive marketing efforts, these mail-order and internet companies sell about 10 times more food gifts to U.S. businesses each year than the…
The 2021 Emmy Award Gift Bag Was Filled With Luxury Takes on Familiar Promo Items (and a Personal HP Printer)
Award shows always go all-out for the gift suites for nominees. This year’s Emmy Awards event is no exception, with merchandising experts estimating that the gift set is worth $104,825.98. It was also filled with luxury versions of various promo favorites, plus a personal photo printer from HP…
Geiger Promotes Two Executives
Geiger has promoted Geiger UK managing director Vicky Kinasz to its executive team and Elizabeth Fagan to vice president of Crestline. Kinasz will work on strategic planning, policy, and overall future business growth and direction for Geiger. Fagan will oversee all aspects of the Crestline business unit…
Critical Lessons From Baseball Cards
For decades, Topps owned the baseball card market. The company had an exclusive contract with Major League Baseball and the MLB Players Association. A few weeks ago, Topps was blindsided when MLB and MLBPA announced a new exclusive contract with the online sports merchandise retailer Fanatics Inc. There are two big lessons here…
How Trade Associations and Strong PR Can Grow Your Business
Franchise-builder David McKinnon discusses his passion for franchising and key advice to grow your business. As co-founder of Service Brands International, he built nine brands with nearly 2,000 franchises in eight countries. Here, he talks about the importance of trade associations and his involvement with the International Franchise Association…
The Print+Promo Marketing 2021 Top Distributors List
A comprehensive guide to the industry’s leading distributor companies
What Is a Chart of Accounts?
A chart of accounts is a list of financial accounts set up in a company to record financial transactions. Accounts fall into six general categories. When your financial transactions are recorded into your accounting system, they are assigned or recorded into the appropriate categories…
HPG Rebrands Webb Company as Mixie
After 28 years of mastering its craft and its acquisition by HPG in 2020, Webb Company has changed its name to “Mixie.” With the new company name comes a new logo, website, font, marketing collateral, product photography and entire visual identity system, along with a newly completed, state-of-the-art production facility…
John Cena Says WWE Merch/NFT Bundle Was ‘Catastrophic Failure’
John Cena and the WWE created a themed merchandise bundle that included apparel, caps, autographed pictures and an exclusive NFT. They created 1,000—with Cena involved in the design process—thinking they’d sell out quickly. In reality, they ended up selling just 37. “This idea failed,” Cena said. But why?…
