The Los Angeles Lakers celebrated Kobe Bryant’s birthday on Aug. 23 by giving newborns who share the late basketball icon’s birthday a special gift from the team. Through a partnership with UCLA Health, the Lakers gave newborns and their families a gift bag featuring…
Demand was so high for wrestling star CM Punk’s ringer T-shirts that the Pro Wrestling Tees webstore shut down for nearly 24 hours. Once it came back online, the store ran out of the ringer tees altogether and had to start printing the design on other T-shirts it had in stock…
More than 150 participants had a front-row seat at AIA Corporation’s annual National Sales Meeting this month. Hosted virtually for the second year in a row, Unite 2021: The Promo Evolution was packed with educational sessions, industry guest speakers, interactive workshops and more…
Search Engine Optimization is a common concern among promo distributors, for good reason. Google search has become a major part of the buying process, and it’s critical that potential clients are able to find you. But SEO remains somewhat of a mystery for most business owners…
David Paleschuck (literally) wrote the book on branding in the legal cannabis industry. He joined the show to talk about promo opportunities in the fast-growing market and what distributors should know about marketing and advertising for cannabis companies. Plus, Sean and Brendan discuss “rules” for wearing band tees…
Tony Hawk is synonymous with skateboarding. He’s attached his name to a giant list of brands over his decades-spanning career, boosting the profiles of everything from Bagel Bites to Mini Coopers. Now, in partnership with Liquid Death Mountain Water, he’s attaching his blood—for real…
Nothing can stop our constant quest to find the most fun promotional products each week. This time, our five favorite promotional products includes Nike sneakers modeled after our favorite convenience store, Netflix home decor, Drake’s designer college apparel and more…
Carhartt and Tractor Supply Company collaborated on a line of T-shirts, with proceeds benefitting SkillsUSA, a nonprofit that aims to prepare American students for careers in trades and skilled labor…
What makes the “perfect” band T-shirt? It’s a question as old as music itself, and we finally have some answers. A new survey of 1,000 music fans sheds some light on band T-shirt preferences, from long people keep their shirts to what colors they prefer (and much more). Let’s dive in…
To get a toehold on what customers and end-users are looking for in promotional footwear, we spoke with Chloe Ayres, marketing manager for Sock Club, Austin, Texas, and Kaydee Walter, marketing specialist for Strideline, Seattle. Here are five big things to know…