The word “relationship” is an article whose definition is both simple and beguiling at the same time. Unfortunately, when it comes to building business relationships, there seem to be two schools of thought with very little room for compromise. Is there a hybrid approach that works better?…
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Spector & Co. Announces Appointment of Kippie Helzel and Bruce Curry
Spector & Co. announced the hiring of industry veterans Kippie Helzel and Bruce Curry. “It’s not every day that you can land talent like Kippie and Bruce, and we feel very fortunate that they’ve both decided to join our team at the same time,” said Rob Spector, CEO of Spector & Co….
Why UNC’s ‘Group Licensing’ Branding Agency Partnership Is a Big Deal for Student-Athlete NIL Merchandising
The University of North Carolina has partnered with The Brandr Group to facilitate student-athletes’ branding efforts. According to Forbes, The Brandr Group will “develop licensing opportunities on behalf of the student-athletes in apparel and non-apparel categories, and other co-branded sponsorships.”…
Cincinnati Apparel Company Partners With Reds Right Fielder to Recreate T-shirt Designed by His 7-Year-Old Son
Cincinnati Reds right fielder Nick Castellanos showed up to the All Star Game red carpet rocking a T-shirt with a hand-drawn design by his 7-year-old son, Liam. Now, the Castellanos boys have teamed up with local T-shirt company to produce Liam’s design for Reds fans everywhere, with a portion of proceeds going to charity…
Ralph Lauren’s U.S. Olympic Team Jackets Feature Built-In Cooling Technology
U.S. Olympic team uniform designer Ralph Lauren has integrated cooling technology into the Opening Ceremony Parade uniform. The new RL Cooling technology was developed specifically for the athletes, and monitors skin temperatures the same way a computer’s cooling device detects heat…
‘The Promo Guy’ Swire Ho on How to Make Yourself a Go-To Promo Expert (and Why You Should)
Swire Ho goes by “The Promo Guy,” part of a carefully crafted online presence that helps position him as the go-to expert for all things promo. Swire joined the show to explain the enormous benefits this approach has had for his business and share some strategies he uses to generate leads and create meaningful business connections online…
Our 5 Favorite Promotional Products of the Week: Jurassic Park Sneakers, Godzilla Hawaiian Shirts and More
Thanks to wildfires in Canada, our home city of Philadelphia is currently blanketed in haze. Still, a little haze can’t obstruct our view of promotional products around the world, right? Right. This week, our collection includes Jurassic Park-themed sneakers, Godzilla-themed Hawaiian shirts and more…
5 Overpowered Marketing Strategies Your Competitors Don’t Want You to Know
What marketing strategies are most effective that you can begin implementing today? There are five simple ones that pop up again and again throughout the custom printing industry—these are time-tested ways to reach customers that build legitimacy and boost awareness, driving clientele back to your business…
Golden Globes Voters Barred From Receiving Promo Products From Movie Studios
The Hollywood Foreign Press Association membership voted last week on new bylaws that bar “studios, publicists, actors, directors or others associated with motion pictures and television programs” from sending promotional materials to Golden Globes voters. That includes promotional products…
Maple Ridge Farms Expands Team With Four Hires
Maple Ridge Farms, Mosinee, Wis., announced an expansion of its full-time team. Joining the supplier are Krista Polka, sales; Mikelti Metropulos, sales; Cheri Dassow, customer service; and Julia Schultz, creative services…