Major brands have been scaling back their logo designs to simplified, flatter styles that evoke the past and look good on mobile devices. The desire might have been mobile-first, but these minimalist designs create new opportunities for creativity on physical promotional products, too…
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Putting It All on the Line With Jim Hummer
Jim Hummer founded two health care companies and invested in over 30 cutting-edge ventures, creating over $4 billion in shareholder value. Hummer discusses with host Greg Muzzillo the lessons he learned from opportunities and failures during his career, including when he sold his company, Whole Health Management, to pharmacy store giant Walgreens…
Keep An Eye Out for the ‘Naturdays’ Pop-Up Lemonade Shack This Summer
It’s about that time that college students are lining up summer internships. Finance kids will work at banks. The journalism kids will work for a news organization. The partiers will travel the country with a branded Natural Light lemonade shack to promote the beverage brand’s Naturdays drink while making a pretty respectable sum of money…
Flyers Mascot Gritty Donates Vaccine Stickers and T-shirts With His Face on Them to Philly Clinic
Featuring Gritty with a band aid on his arm and the message “I took my shot,” these instantly became the must-have sticker for everyone with a vaccine appointment in Philly. Workers at the clinic were also rocking “I took my shot” T-shirts that matched the stickers, and Gritty wore a face shield with a custom Gritty pattern on it…
Koozie Group Promotes Sandeep Jain to VP of Vendor Relations, Sourcing and Compliance
Koozie Group (previously BIC Graphic), Clearwater, Fla., has affirmed its commitment to social responsibility and compliance with the promotion of Sandeep Jain to the role of vice president of vendor relations, sourcing and compliance. Jain has been in the promotional products industry for more than three years as a…
Weezer’s Latest Merch Is … a Weezer-Branded Roomba Vacuum
Weezer wants to clean your floor. Well, actually, the band wants to let a Roomba clean your floor. To be even more specific, they want a branded Roomba that looks like a Weezer CD to clean your floor. That way, you have even more time to listen to the band’s new music. Introducing: the Wroomba (the W is silent)…
The Pros and Cons of Specializing in the Distributor Business
Do you specialize in a particular market? This is one question I always ask distributors at educational presentations as well as one-to-one consultations. Nine out of 10 times, the answer is no. Most feel it’s best to serve as many industries as possible and not limit themselves. Is that the right approach?…
Batch & Bodega Announces New Fresh Partnerships With Coolhaus, Red Velvet NYC, and Sweet Girl Cookies
HPG Brands announced additional industry-exclusive partnerships from the company’s new Batch & Bodega Fresh line. Through Batch & Bodega, distributors now have access to fresh food, shipped directly to customers at one-piece minimums with customized gift messages. New partners include Coolhaus…
Geiger Makes Commitments to Sustainability and Social Responsibility
Geiger, Lewiston, Maine, has joined the United Nations Global Compact and has been awarded a gold medal from EcoVadis during a recent sustainability assessment, placing it in the top 5% of all companies assessed. The UN Global Compact aims to end extreme poverty, fight inequality and injustice, and protect the planet…