Patagonia announced that it is “transitioning away” from adding corporate logos to its products. The company has long been a popular choice for high-end corporate apparel. The famous mountain logo is synonymous with a certain level of quality and brand-name recognition. But it’s also been one of the most discerning brands when it comes to partnerships.…
In the promotional products business in particular, the online component of marketing is hugely important for growing your client base and sales. There are three reasons why internet marketing is critical to the success of your promo business. Let’s look at those reasons and how you can use them to your advantage…
In addition to providing digital solutions for traditional screen apparel printers looking to upgrade to DTG, the Creators Boot Camp will also address net new revenue possibilities for commercial, in-plant, wide-format, packaging and promotional printers. Registration is free…
Tomorrow’s winners will use the current business climate as an opportunity to be prepared to succeed as the pandemic recedes and the economy returns to the norm. An efficient, flexible, cloud-based ERP system is no longer a luxury for distributors. It is essential to combine, coordinate and simplify the processes required to manage the business…
Three months ago, Shopify took down the official Trump Campaign and Trump Organization online stores. The decision came after the U.S. Capitol building attacks, with Shopify saying that the sites violated terms of use policies. Today, Trump merchandise is back on the web via WinRed, the Republican Party’s small-dollar fundraising platform…
Scott Pearson and Scott Edidin tell us about their new company, Mexico’s surprising manufacturing capabilities and some of the custom programs they’ve done so far (including one involving pinatas). They also share firsthand analysis of the pandemic’s impacts on the promo supply chain and how North American sourcing is alleviating logistics and supply chain pain points…
Starbucks is testing a new reusable cup program in Seattle this spring. The Borrow a Cup program started at five stores on March 30 and will last through May 31. For an extra dollar, Starbucks customers can get their beverage in a reusable cup, and then return it next time they come in by scanning it at a kiosk or through a local Seattle pickup service…
The Masters Tournament will allow a limited number of fans to watch in person at Augusta this year, meaning the patrons-only merchandise tent will be open. But, since it won’t be at full capacity, the online shop is still up for folks watching from home. And this year’s merchandise is pretty wild…
In the print and promo world, there are more women than ever before running the show—creating dynamic marketing campaigns, generating sales dollars, running machinery and leading multimillion-dollar companies. More importantly, they’re guiding the new generation of women entering the workforce. Print+Promo Marketing would like to recognize some of these women, and we’re asking for your…
The International Olympic Committee is drawing criticism this week after it was revealed that its staff uniforms for the Tokyo games are made by an apparel company that uses Xinjiang cotton. On the opposite end, H&M and other major apparel brands are facing intense backlash in China for moving away from Xinjiang cotton…