Just What the Heck Is the SXSW ‘Digital Swag Bag?’

This year, SXSW didn’t happen, as the festival was called off due to the pandemic. But, going forward, SXSW won’t be abandoning its creative and commercial partners and the ecosystem of brand-building it cultivates in Austin. It’s just doing it a little differently by creating a “Digital Swag Bag”…

Ohio Doctor Invents Pen Sanitizing Device for Keeping Office Pens Clean

Sharing pens isn’t like it used to be. There are sanitary measures that we haven’t really had to take until recently, at least outside of medical facilities. But a doctor in Ohio thinks he’s found a way to keep his current batch of pens without having to risk the spread of any disease or viruses…

Health-Tracking Woven Garments Like Socks Could Be Here in Two or Three Years

Wearable tech has been around for a while. Watch any training footage of your favorite athletes, and they’re probably wearing at least one garment over their torsos that keeps track of vitals and other measurables. And hardware like smart watches have been known to identify possible ailments. But, what about something as minimal as socks…

IKEA Expands ‘Exclusive’ Branded Apparel Line to Singapore

Earlier this year, IKEA released its first apparel line called EFTERTRÄDA exclusively in Japan. Originally, it was supposed to end up in stores in Tokyo, but the IKEA Singapore website advertised that it could receive products from the EFTERTRÄDA line, too…

A Few Things to Keep In Mind for Last-Minute Holiday Promo Orders

Hopefully, most of your holiday orders are already taken care of to beat the shipping crunch from the surge in online shopping. But we all know there’s going to be rush orders from customers getting a late start. And, this year especially, these holiday and seasonal promotions will need to be effective and memorable…

3 Tips for Great Food Promotions

In a world that’s changing nonstop, we all need something constant. Is there anything more constant in this topsy-turvy world than free food being the greatest gift you can receive? Friends, there is not. For as long as human beings roam the world, whether it’s on the subway on their way to work or just from the kitchen to their desk where they are working from home, the gift of free food will always be the apex…