While we’re patiently counting down the days until top suppliers and distributors get together for our Back to Business Virtual Power Meeting: Fall Edition, we wanted to highlight five top products from suppliers who will be at the event. This is just a small sampling of the promotional solutions that will be on display…
The present circumstances offer a once-in-a-lifetime opportunity for sales professionals who have the drive and the passion for this industry. Those who are willing to invest the time to retain existing buyer relationships and finances will succeed. Sales professionals who generate campaigns that target new companies and buyers will have the opportunity to pick up significant market share…
To bring trick-or-treating directly to the kids this year in a safe way, Reese’s is using a remote-controlled door that will dispense king sized Peanut Butter Cups. The Hershey Company has a rich history of fun promotional campaigns involving automation, including a vending machine at SXSW that exchanged promotional products for Hershey’s branded ones…
Our first Back to Business Virtual Power Meeting event, held at the end of summer, was designed specifically to help distributors and suppliers connect and generate business. Based on the feedback from distributors and suppliers who attended the event, it was a no-brainer to do another one…
The unboxing experience is a top industry trend, as promotional products professionals review revenue operations and look for new ways to get branded products into the hands of customers. Jeff Lederer, president of the hard goods division of alphabroder | Prime Line, Trevose, Pa., asked, “What do our customers need?” This was the inspiration for…
Justin Lawrence, Amy Baker and Rich Santo discussed how they pursued new product categories and sales verticals after the pandemic hit, and also how the community aspect of the industry helped them achieve growth, even when the cards were stacked against them…
To help you drive traffic to your website using Facebook, here are eight simple tactics that will let you get maximum visibility and an increased number of readers with each post. Some of these tactics can also work on other platforms, expanding your reach even further…
Fanatics partnered with Postmates to deliver Los Angeles Rams apparel before the team’s first Monday Night Football game this week. According to SportBusiness, fans could select products from a curated assortment of Rams gear, including jerseys, sweatshirts, T-shirts, hats and more, and have them delivered from 10 a.m. through kickoff that night…
The Specialty Advertising Association of Greater New York (SAAGNY) board of directors, in accordance with the association bylaws, elected three directors to serve as officers in 2021. All terms begin Jan. 1, 2021. The 2021 Executive Committee will include…
The biggest TikTok sensation right now is a pen. Specifically, a Sharpie pen that has more than a million TikTok users obsessed with the smooth gel ink and comfortable grip. TikTok user Jackie Brown recently posted a video of herself hunting for the pen that “glides across paper like Kristi Yamaguchi used to on ice.”…