Creating Better Product Pitches to Increase Purchase Conversions

When your client asks for a new T-shirt or hat idea, chances are you send them back a few shirt options in their selected colors and maybe a couple hat styles that fit their idea. It is likely that most of us are operating in this fashion, taking the inquiry and producing what is asked for the client. While this is fine on an introductory level, it puts the reins into the clients’ hands instead of allowing us, the experts, to direct the client…

Our 5 Favorite Promotional Products of the Week: KFC Lipstick, LEGO Nintendos and More

Remember how excited we were about Major League Baseball being back? Hope everyone else is having fun, because we haven’t been able to watch our Phillies much since their games keep getting postponed. Ah, well. In the meantime, we’ve been occupying ourselves by keeping up with some fun branded and promotional items, and we have quite a haul for you this week…

What to Know About Selling Sun Protection Apparel as Everything Moves Outdoors

Pre-pandemic, sun protective clothing was one of the fastest growing segments of the entire apparel industry, with the rising popularity of outdoor leisure activities contributing to that growth. Now, with indoor activities essentially off-limits as we attempt to stop the spread of coronavirus, those outdoor activities have only grown in popularity…

Reconnect at the Back to Business Virtual Power Meeting (Starts This Week!)

The pandemic has brought in-person interactions, business or otherwise, to a near standstill. Distributors can no longer meet face-to-face with customers. Colleagues can no longer meet up for lunch. There are no trade show networking events. Our scheduled Power Meetings have all been pushed back. Honestly, we miss everyone. And we know everyone misses everyone. So, after months of planning, we decided to take Power Meetings online…

MSP Design Group Acquires Promotional Considerations

MSP Design Group, Hampton Roads, Va., announced the acquisition of Promotional Considerations, a Richmond-based promotional products distributor. MSP formally acquired Promotional Considerations in May 2020, a move that CEO Dan Clarkson is confident…