The overseers of the Breeders’ Cup have become another entrant in the race for COVID-19 relief by crafting a T-shirt design contest that will direct proceeds to “backstretch communities and other industry stakeholders” whose livelihoods have taken a hit. Through May 31, people all across the country have their chance to thank that population by participating…
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After COVID-19, What Role Will Promotional Products Have in Marketing?
We know business will be different, but how? Will client budgets be right-sized and constricted? What will events look like? To what extent will the virtual world remain? What about hiring practices when business begins to operate again? Will businesses be eager to invest and spend money? Here are a few predictions and ruminations as we all dig out and back in…
The 2020 Style Guide: Promotional Apparel for Changing Times
In fashion, what was popular a few months ago may no longer be in style, or maybe a new trend has taken over. That’s especially true now, as the world looks a lot different than it did to start the year and changes by the day. But that’s part of what makes promotional apparel so important. It’s inclusive. It’s adaptable. There’s something for everyone and every situation…
7 Promotional Products for Nonprofits and Fundraising
In the spirit of Giving Tuesday Now, we assembled a list of promo products that are perfect for not only future Giving Tuesdays, but also for any nonprofit events, fundraisers and more. For more products and information, check out our website where you can access our free product search…
There’s Been an Explosion of Counterfeit Items (Including Face Masks and Hand Sanitizer) During COVID-19
We should probably have assumed that some would look to make selfish gains during COVID-19, and that has certainly been the case, with counterfeiters relying on the public’s fear and the scarcity of resources to con consumers with fake face masks, hand sanitizer and tons of other goods…
New Restrictions Could Hurt Hand Sanitizer Supply Even More
The Trump Administration’s recent move to tighten regulations on some hand sanitizer ingredients could potentially gum up the supply process at a crucial time, and create a prolonged stocking issue within the promotional products industry and beyond…
ePromos Expands Giving Tuesday Commitment With Chris Riggs Collaboration, Gift Initiative
ePromos, St. Cloud, Minn., again expanded its support for the #GivingTuesday charitable fundraising movement. This year, ePromos introduced a high-profile creative collaboration with renowned artist Chris Riggs, plus a matching gift initiative in support of COVID-19 relief…
Shop Disney Adds ‘Virtual Waiting Room’ to Handle ‘Star Wars Day’ Merch Demand
With its theme parks shut down, Disney has had to go online-only for merch sales. That can present a challenge in itself, as the demand for limited edition merch could cause servers to freeze up like a dead Tauntaun on Hoth. Thankfully, Disney planned ahead by creating a “virtual waiting room” for shoppers to wait until its their turn to buy “Star Wars Day” merch…
Pivot to Profit
We are all learning some new vocabulary during these times. Phrases like “shelter in place,” “social distancing” and “herd immunity.” Another word I strongly recommend people learn is pivot. “Pivot” simply means to “turn.” Many people reading this need to learn to pivot or turn. To pivot to new types of companies wide open for…
While Trump Campaign Uses Quarantine for Merch Ideas, Biden Campaign Store Sits Idle
The Trump Campaign has been actively marketing branded merchandise that specifically appeals to people under quarantine and stay-at-home orders, and in March spent more on merch than in any month since September 2016. The Biden for President campaign store, on the other hand, has not been fulfilling orders…