Dutch Soccer Team PSV Eindhoven Adopts 13-Line Shirt Sponsor

Soccer fans are used to seeing logos on their teams’ jerseys. Some are better than others, depending on whether the sponsor has a clause in their contract that allows the team to match their color scheme. Heck, some sponsors are even “unsponsoring” the shirt. Basketball fans are warming up to the idea, with the little…

Check Out These ‘Infinitely Recyclable’ Aluminum Bud Light Cups for the Super Bowl

Centerplate, Ball Corporation and Bud Light announced an agreement to bring Ball’s infinitely recyclable aluminum cups to guests at Hard Rock Stadium in Miami Gardens for Super Bowl LIV on Feb. 2, 2020. Ball, a leader in sustainable aluminum beverage packaging, designed the lightweight aluminum cups in response to growing consumer preference for more sustainable…

Proforma Albrecht & Co. Sets New Record With $6M Month

Proforma Albrecht & Co., Milford, Ohio, has set a new sales record at $6 million for the month of December 2019. Through ever improving business development programs to help its sales reps increase sales with existing customers and…

Florida Brewery Puts Shelter Dogs on Beer Cans for Adoption Event

A Bradenton, Fla., brewery produced a special run of beer can labels to help local shelter dogs find homes. Motorworks Brewing partnered with Manatee County Animal Services for a run of its Cruiser lager, and each can will feature a photo of a dog in the shelter who is up for adoption. “To commemorate the…

A Woman’s View Presents 2019 Visionary Awards During Annual Networking Event

On Jan. 15, 2020, A Woman’s View, an organization dedicated to supporting women within the promotional products industry, recognized two women for their extraordinary accomplishments in 2019. The awards were presented during the organization’s Networking Reception, which is held annually during the PPAI Expo in Las Vegas. The 2019 Supplier Visionary Award was presented to…

What’s Going On With Nike’s Kobe Bryant Merch?

Various sources have reported that Nike has pulled items related to Kobe Bryant from its online store in the name of carefully considering his branding and the integrity of the footwear market. But other, more recent sources are reporting that Nike simply sold out of the merchandise…

How to Balance Several High-Profile Components for a Successful Promo

Molly Ginish Nazzarro, president of Imagery Impressions, Scottsdale, Ariz., remembers one such job, which involved a whole lot of T-shirts and coordination with a department store, a famous magazine, a major automotive brand and more. To say it was a lot would be an understatement…