Grossman Marketing Group announced yesterday that it has acquired Advantages in Marketing (AIM), West Springfield, Mass. GMG co-president Ben Grossman said in a press release that the acquisition will increase Grossman’s marketing operations and boost its client base, namely in AIM’s Northeast location. “AIM gives us greater geographical reach and adds to our significant product…
Midnite Snax, Bethpage, N.Y., announced that it has entered into a partnership agreement with Dylan’s Candy Bar (DCB) to exclusively promote and sell DCB-branded corporate gifts. As a globally recognized brand, Dylan’s Candy Bar is the launching pad for new candy innovations and one-of-a-kind, high-end treats. “We couldn’t be more excited,” said David Katz, partner…
Proforma, Cleveland, announced the launch of its new ProGlobal Network, which it says will be used to match Proforma owners with supplier partners outside the U.S. that have qualified to “facilitate global account opportunities and international company store programs.” Proforma said in a press release that the program, which works to create a global fulfillment…
The beer business is one of the most noticeably growing industries in the U.S. right now. Just about every town has or is getting at least one micro-brewery, and some restaurants are even rebranding themselves as restaurants/breweries. Maybe it has something to do with the fact that younger buyers like spending their money on smaller…
Never one to shy away from employing “controversial tactics,” animal rights organization PETA is using the holiday season to rally for the welfare of sheep, with a “Wool Hurts” holiday sweater that includes a bloodied plush sheep as an eye-catching addition…
You don’t have to be a guru or a numbers person to capture and digest the data that will help focus your promo business efforts. Depending on the size of your company and the type of insights you want to acquire, there are a variety of options. Here are some questions data can help you answer and metrics to focus on…
Nine days from now, audiences bent on never letting go of their affinity for Elsa, Anna, Kristoff and Olaf will begin to make “Frozen 2” a megahit for Walt Disney Animation Studios. While the merchandise surrounding the sequel to the $1.2-billion-grossing movie will be plentiful, including Happy Meal toys, not everyone will have to part…
We’ve been harping on the fact that e-sports are becoming more and more legitimate all over the world, and therefore more and more worthy of your attention as a promotional products distributor. A good indicator of that legitimacy is the presence of brands with strong reputations. In that regard, there aren’t many bigger than Louis…
Were you planning on a history lesson today? Doesn’t matter. You’re getting one. It’s time for another iteration of our irregular Promo History Lesson series! We’re piggybacking off some stellar work that High Snobiety did by laying out an exhaustive timeline of important music merchandise over the years. The whole thing is a great read,…
Oh, hello! Welcome to another edition of the Fave Five, where the Promo Marketing staff talks up promotional products we’ve seen online or out in the world. This week we have T-shirts celebrating cats invading football fields, Taylor Swift’s usual merchandise prowess and more…