Geiger, Lewiston, Maine, today announced that marketing professional Elizabeth Fagan has joined Geiger as the new director of marketing for its Crestline division. As director of marketing, Fagan will develop, integrate, and implement all marketing activities related to Crestline’s strategic direction and position, as well as…
Do you see your career as just a job? Just a way of making money? Something that keeps you from doing what you really want to be doing with your life? If you can see your career as a calling, it can become a positive expression of you, an integral part of who you are…
The Trump Campaign is using its merchandise sales for much more than just raising funds. It’s using the data it gleans from the sale of Trump-branded merchandise to measure its outreach to new donors, and therefore get a picture for its growing or shrinking appeal among otherwise uncommitted voters…
alphabroder, Trevose, Pa., announced its partnership with Berne Apparel Company, a manufacturer of rugged outdoor workwear and safety apparel that’s been in business for more than 100 years. Beginning today, alphabroder will offer the Berne Apparel line to its customers. The line includes insulated jackets, coats, sweatshirts and high-visibility styles. “Berne is a workwear category…
Every now and then, something comes along to give the kid inside each of us a moment to exult. McDonald’s is readying to play our benefactor November 7-11, with the fast food chain set to bring back retro toys celebrating the 40th anniversary of the Happy Meal…
Stouse LLC, New Century, Kan., announced today that it has acquired Magna-Plus Inc., a provider of custom labels, magnets and other promotional products. The acquisition was effective on Oct. 25. Kansas City, Kansas-based Magna-Plus Inc. was founded in 1993 by Marianne D’Amato and Tom Eaton. It now has a nationwide distributor customer base. “We are…
Disney has been crushing it with heritage themes in movies lately, with instant classics like “Moana” and “Coco.” So, it makes sense that the attention to detail it uses for its flicks would carry over into the merchandise at its theme parks, like the Dia de Los Muertos items it rolled out for the Mexico pavilion in Epcot this week…
ePromos Promotional Products, the promo distributor based in St. Cloud, Minn., announced that Steve Paradiso has been promoted to CEO and president. Jason Robbins, founder of ePromos, will move into a reduced day-to-day role but will remain involved with the company…
While we can soon expect to see further information on the NCAA’s plans to allow student-athletes to monetize their names and images, many schools are hopping glad over another means to generate cash: branded beer. According to The New York Times, more than 20 universities are licensing their own beer as a way to market themselves…
Ask the Accountant… Question: Is it hard to update from my QuickBooks Premier from an earlier year to the current year? Answer: That depends on how old your current QB is. If it’s from the last three or four years, it should be a matter of installing your new QB Premier, and merely opening the…