Branded shoe collaborations have been popping up everywhere, and we’re really not mad about it. So far, each one has had its share of cool design elements behind it. Today, we’re covering the Kyrie Irving and SpongeBob SquarePants collection from Nike, and there are some fun features and other reasons that these branded shoes will be flying off the shelves on August 10…
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Augusta Sportswear Acquires Pacific Headwear
Augusta Sportswear, Augusta, Ga., announced that it has acquired Pacific Headwear, a privately held company based in Coburg, Ore. Terms of the agreement were not announced. Pacific Headwear will join Augusta Sportswear’s current brand portfolio that includes Augusta Sportswear, Holloway and High Five, as well as an exclusive partnership with Russell Athletic on team uniforms…
Chips Ahoy’s $210 ‘Cookie Rig’ Is the Craziest Promotional Product We’ve Seen This Summer
The Chips Ahoy marketing team must have become jealous of the coverage that Promo Marketing has given to fellow Mondelez International asset Oreo through this website. That must be the reason that the cookie brand has decided to release the Cookie Rig, a product so preposterous that we have to declare it the summer’s craziest…
My 5 Favorite Promotions of the Week: Shirts Dyed With Actual Coffee, LeBron’s Taco Tuesday Tees and More
Guys, I know I say this every week, but this week especially featured a ton of amazing promotions. I actually had to create an entire bracket challenge to narrow down my list to five. Okay, so I didn’t really do that, but I did stare at my list of social media bookmarks for an extended…
Penn Emblem Company Adds Carly Wenderlich as Content and Social Media Specialist
Penn Emblem Company, the supplier based in Philadelphia, announced a new addition to its team. Carly Wenderlich, a Penn State University graduate with a Bachelor’s degree in advertising and marketing, will serve as content and social media specialist for the company…
How Kmart and Sears Looked to Promotional Products to Launch Their Retail Comeback
Everyone loves a good comeback story. Bill Feldberg, chief marketing officer for Something Inked, Nashville, Tenn., recalls a promotional products campaign he did with Sears and Kmart—two former titans now looking to revitalize their brands and reinvent themselves for the new world of retail—that felt especially personal and successful…
T-shirt Printers, Local Businesses Rally to Raise Funds for El Paso Shooting Victims
In the wake of the El Paso shooting, local T-shirt printers and other companies are creating and selling merchandise to raise funds for the victims and their families. USA Today spotlighted some of the businesses that are donating proceeds. One design, by an El Paso T-shirt company called MoCha, has been picked up by other printers…
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SGIA Acquires Promo Marketing Parent Company NAPCO Media
In a move that further enhances its current partnership with NAPCO Media and creates unprecedented value for the industry, the Specialty Graphic Imaging Association (SGIA) today announced that it has acquired NAPCO Media. Under the terms of the agreement, which has been unanimously approved by SGIA’s Board of Directors, NAPCO Media—parent company of Promo Marketing,…
French’s Celebrated National Mustard Day With Promotional Mustard Ice Cream
Summertime temperatures can make people engage in some weird activities. Therefore, we are going to make rising digits take the heat for a peculiar campaign by French’s. In honor of August 3’s National Mustard Day, the McCormick & Company brand released mustard ice cream, with visitors to New York and California able to make the…