Storytelling Builds Better Brands (For Promo Businesses and Their Clients)

Storytelling is ingrained in each and every culture. It’s been part of our livelihood since the beginning of time. Stories—including the ones told through marketing—are consumed in different ways, and we build emotional connections not just with the story itself, but with the environments we consume them within. If I were to mention a name…

‘Shark Week’ Promotional Tie-Ins and Co-Brands Are Awesome This Year

It’s the most wonderful time of the year, folks. At least it is for shark fans. Selachophobes are probably wise to stay away from the Discovery Channel for the next few days. That’s right. It’s Shark Week. And to celebrate the most celebrated educational television event of the year, Discovery Channel teamed up with an…

Raining Rose Headquarters Expansion Nears Completion

Raining Rose Inc. is nearing completion of an 8,100 sq. ft. expansion of production capabilities for its Cedar Rapids, Iowa, headquarters. This $2.5 million renovation, which started in January, will take the company from its current 300 gallon blending tank capability and grow it with the addition of one 600 gallon side phase tank, a…

Tokyo 2020 Medals Are Made From Recycled Cell Phones

The Tokyo Olympics in 2020 are noteworthy for their addition of sports like skateboarding, but that’s not the only innovation. The medals given to winning athletes will be made from recycled electronics like cell phones. https://twitter.com/viceasia/status/1155806427589619712 Competition medals are hardly just chunks of gold, silver and bronze. The last Summer Olympics, held in Rio de…

Trump Campaign Store’s ‘Trump Straws’ Are Selling Like Crazy

Four-hundred-sixty-two days and change remain until the 2020 U.S. presidential election, and while the Democratic Party looks to thin its quite crowded field, no mystery exists as to who will represent the Republican side. Donald Trump will look to remain the nation’s 45th president, and as he begins his election campaign in earnest, it appears…

iPROMOTEu Announces the Appointment of Chief Financial Officer

iPROMOTEu, Wayland, Mass., has announced the hiring of Greg Stott as its Chief Financial Officer. The selection of Stott as CFO follows the organization’s private equity investment in late 2018. “Since last fall, our financial reporting requirements have intensified considerably,” said iPROMOTEu president and CEO Ross Silverstein. “Our team did a fantastic job handling this…

Famous Alligator Chance the Snapper and Capturer To Receive Combo Bobblehead

When we learned that Chicagoans had dubbed a gone-astray alligator Chance the Snapper, we immediately laughed, enjoying the spin on the name of Chance the Rapper, a common Headlines subject for us. News that the reptile would receive his own bobblehead gave us further delight, but nothing could top reading that his capturer, Frank “Alligator”…

This Guy Made T-shirts for Charity After Finding an In-N-Out Burger in New York

Did you hear about the mysterious case of a perfectly preserved In-N-Out burger that suddenly appeared on the streets of Queens? This isn’t the set-up of a bad joke. It really was a puzzling event that had the internet lit up with conspiracy theories ranging from art instillations, viral marketing and a few East Coast…

Orbus’ SignPro Systems Division Now Offers Turnkey, ADA-Compliant Wall Frames

Orbus Exhibit & Display Group, Woodridge, Ill., announced that SignPro Systems, the company’s way finding signage division, now offers graphic inserts and ADA-compliant lenses with al of its curved and flat wall frames. Graphics and ADA lenses are an exciting addition to SignPro Systems’ already extensive line of way finding solutions that includes wall signs,…