Twitter is one of the top social media platforms based on active users. While not all 326 million of them are going to be relevant to your business, the numbers put into context the kind of reach and impact Twitter can have for businesses…
I’m not suggesting you need to learn a foreign language. What I am referring to is learning your client’s vocabulary tendencies and professional lingo to better understand their mindset, along with their industry pitfalls and challenges as promo buyers. Doing so will open the door to more opportunity. Let’s be real: Sales is predominately a…
While Easter Sunday compelled believers to feel holy and anointed, many attendees at the church service offered by Kanye West ended up wholly disappointed. Through the gathering, held in conjunction with the Coachella Valley Music and Arts Festival, fans had the opportunity to purchase Kanye’s “Sunday Service” merch. And while the communal nature of the…
Kids these days are spoiled by video games that look like real life. They’re so used to astonishing graphics that video games are even making retro-style games as a novelty. Isn’t that fun? Those of us who can remember the days of accepting that a few grayish blobs are a man, a monster, a dirt…
Promotional Products Association International (PPAI), Irving, Texas, named Reps. Warren Davidson (R-OH) and Scott DesJarlais (R-TN) the association’s 2019 Legislators of the Year. The award will be presented during the PPAI Legislative Education and Action Day (L.E.A.D.), May 15-16, in Washington, D.C.…
What FAM Can Do For Your Business By now you’ve probably heard of our Fashion Apparel Masterclass, or FAM for short. For those who love higher learning, we had you at “masterclass,” but for others, the phrase “online learning” might have the opposite effect. Well, the initial masses have made their way through the program…
PromoTemps, Chesterfield, Mo., a staffing and temp agency to the promotional products industry, opened its doors last week. Through PromoTemps, promotional products industry companies and professionals will be able to hire experienced industry support staff on a temporary, hourly basis. “We’re thrilled to bring PromoTemps to the promotional products industry,” Kevin McHargue, CEO of PromoTemps, said in a press release. “Finally, you can get expert support, when you need it, on…
On Saturday, 4/20, the day that ganja lovers have designated as their own, Nike released its latest nod to their infatuation, issuing the SB Dunk High Walk the Dog kicks. The shoes feature many interesting decoration features, including a brown mark on the outsoles that looks like, well, dog poop. That’s just one of many design elements that make the shoes stand out…
When a promotional campaign gets its intended brand impressions for the end-buyer, pretty much any distributor would say it’s a success. But when a promotion can do some real good in the world and create a positive affect for people, it’s even more special. Greg Schwartz, vice president of sales for Hot Cards, Cleveland, had…
We previously covered Instagram with an in-depth look at how the ever-popular social media channel allows brands to promote their business and stay in front of audiences. Here are a couple more tips for getting the most out of the mega-popular platform…