Starline Announces Partnership With JanSport

Starline Inc., Grand Island, N.Y., announced a new partnership with JanSport, the global manufacturer of backpacks and outdoor gear for more than 50 years. “Starline has brought many outstanding brands into the fold, and we’ve had tremendous success,” said Brian Porter, Starline’s senior vice president of sales and marketing. “JanSport has stood apart as one…

Branded April Fools’ Jokes: The Good, The Bad and The Lazy

Every year on April Fools’ Day, my grandfather would call me and tell me there was a spot on my shirt or that my shoelaces were untied. He did this from about the age I was old enough to hold the phone until he died when I was in my early 20s. It was a…

Cardi B Wants to Trademark Her Famous ‘Okurrr’ Phrase for Merchandise, Of Course

Since the June 2017 release of “Bodak Yellow,” her major–label debut single, Cardi B has generated plenty of headlines, and the 26-year-old Grammy Award winner fully intends to gain more attention. Are you “okurrr” with that? The rapper is aiming to trademark her take on “okay” to hawk merchandise, with the commercial pursuit (you guessed…

Promo Business Management: How to Get the Most Out of Your Team

At the heart of every company that earns the attention of those within its industry is a team. Individuals are all filling a seat on the bus of that business, each with their specific job description and goals. As the leader of my team, it’s my responsibility to make sure my people are in the…

Probitas Promotions, Daydreams Specialties Acquire Trojan Promotions

Probitas Promotions and Daydreams Specialties were approached by the estate of Trojan Promotions, Grand Forks, N.D., to purchase the business following the tragic news of Trojan owners Troy and Jessica Nelson. “On behalf of the Troy and Jessica Nelson estate, we are extremely pleased that these two local companies have acquired Trojan Promotions,” said Kevin…

We Finally Have Some Hard Data on How Ballpark Promotions Affect Attendance

Ah, baseball season is upon us, and we find ourselves enthralled with the prospects of studying stats deep into the night and discussing with our peers. America’s pastime, after all, abounds in data, particularly thanks to the ubiquity of sabermetrics. The infatuation with numbers, however, does not need to end up limited to how players…

Heritage Sportswear Could Be Liquidated: Court Filing

News emerged this week that Heritage Sportswear, Hebron, Ohio, could be liquidated soon, but reports were conflicted. The news came from Gildan, one of the brands Heritage Sportswear sells in the promotional channel, which notified investors it expected to take a charge of $19 million to $23 million in the first quarter of 2019 due…