Mastercard has been doing some work to revitalize the brand and get the kids really amped up on credit card spending. Last month, Mastercard dropped the text from its logo, switching to a very trendy, minimal design featuring the classic interlocked circles. Rather than subtracting even more from Mastercard’s current brand identity, the company is…
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LEGO and Snapchat Partner on New Virtual-Reality Branded Apparel Store
Would you go to a clothing store that has no physical clothes in it? It might seem like an outlandish premise, but LEGO and Snapchat are hoping their new branded apparel and merchandise pop-up shop might draw consumers in for a virtual reality experience devoid of physical garments…
Here’s Some Cool Augmented Reality Tech Designed to Stop Merch Counterfeiting
It might seem odd that a hockey franchise is the first to employ augmented reality anti-counterfeiting tech for merchandise, but here we are, and it’s pretty cool. Through an app, users can scan the items, which will play a video if they’re the real thing…
The AAF: What’s Right (and Wrong) With the New Football League’s Promotional Marketing
Now that I’ve fully immersed myself in the AAF life (aka finally learned the name of the Stallions’ quarterback), I feel that there’s no better time to take a look at the promotional marketing efforts behind the league…
Are Name-Changing NBA Jerseys the Future of Sports Uniforms?
Admittedly, when I first found out about the NBA’s latest jersey venture, I was skeptical. A name-changing NBA jersey that can change a player’s last name and number on demand? Seems just like another way to enable bandwagon fans who don’t want to commit one way or another. But then I thought about my 24th…
Fully Promoted’s Mike Brugger Talks Franchising, Promo Showrooms, Rebrand From EmbroidMe and More
Mike Brugger, president of distributor Fully Promoted, joined the pod to talk franchising, his management journey, creating a killer in-store showroom experience and rebranding from EmbroidMe. Plus, Sean and Brendan discuss presidential campaign merch and that terrifying Philly Steel Furnace story…
Custom Promo Products are Game Changers! Learn How & When to Sell Them
When you’ve pitched everything that exists in promo to your client, and it’s time to bring them something completely new — Custom Products are the answer. Custom solutions take promotional products to the next level by offering unmatched branding impact. They can turn highly functional items like Phone Grips, Power Banks, Wireless Chargers, USB Drives, and more into a striking representation of a company’s logo, product, or mascot to leave a lasting impression on end users. When it comes to Custom, the possibilities are virtually endless and these products are more attainable now than ever. In this webinar you’ll learn about the top industries, product categories, and use cases for custom products.
Billie Eilish’s 72-Hour Merch Line Was a Lesson In Kitschy Cool Design
Billie Eilish, the 17-year-old pop phenom famous for hit songs “Ocean Eyes” and “Bellyache,” released a merch line to promote her upcoming album, “When We All Fall Asleep, Where Do We Go.” The limited-edition collection incorporated streetwear styles and kitschy designs that made for a mega-cool finished product…
Go Promo and Green Street Promotions Merge
Go Promo, West Fargo, N.D., and Green Street Promotions, Hope, N.D., announced that they have merged operations and will continue to operate under their own names. According to the West Fargo Pioneer, the two owners, Casey Glandt (Go Promo) and Casey McCullough (Green Street Promotions) made the decision in order to give themselves better buying…
‘Stranger Things’ Teases Season 3 Through Fictional Restaurant Promo Items
Viral marketing has been a major aspect of advertising since internet usage became widespread. Movies and TV shows have been sneaking things onto websites and social media platforms hinting at new releases, often using a product or message that fans aren’t even aware exists yet. This is the case for the first promo items we’ve…