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What’s Sexy About Outdoor Power Equipment Labels? Profit!

Bob Saunders

What’s sexy about an outdoor power equipment label? Profit. While industrial labels like those that go on outdoor power equipment may not be sexy, profit always is. What makes industrial labels so profitable? They are custom products that your customers can’t buy “just anywhere.” They require a precise match between the label material and the…

Eyevertising Rebrands to Bold Promo

Eyevertising, Miami, announced last week that it has rebranded to Bold Promo. The effort includes a new logo and a refreshed brand identity. Bold Promo’s growing product offering, which includes promotional sunglasses, premium eyewear, decorated apparel, wearables, accessories, and drinkware—coupled with a free company store platform, print-on-demand, and fulfillment services—provides a fully integrated solution for…

Kaeser & Blair Announces Retirement of Gregg Emmer

Kaeser & Blair, Batavia, OH, yesterday announced the retirement former chief marketing officer and vice president Gregg Emmer. Emmer has managed Kaeser & Blair’s marketing, catalog publishing, and vendor relations for more than 30 years. Prior to arriving at…

Peanut Butter is for Sandwiches

Greg Muzzillo

Many business people take a “peanut butter approach” to the way they manage their time and resources. Simply stated, the “peanut butter approach” is when business leaders spread their time and resources thinly across many tasks, similar to the way peanut butter is spread evenly across bread to make a sandwich. While this approach may…