Somehow, the second day of exhibits has already come to close at PPAI Expo 2019. (Time flies when you’re raiding the media lounge snack bar, you know?) Just like yesterday in our day one roundup, we put together a shortlist of the most interesting products, people and booth displays we saw on day two…
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Spector & Co’s Loic Lefebvre on His First PPAI Expo Exhibitor Experience
When Loic Lefebvre went to bed Tuesday night, he did so feeling “very productive.” That description sounds incredibly apt, given that he is approaching his one-year anniversary as vice president of sales, North America, for Spector & Co. (booth No. 4737). Appearing at his initial PPAI Expo, the ambitious go-getter is eagerly taking in attendees’ reactions…
Delta Apparel Announces Preliminary First Quarter Results
Delta Apparel on Monday announced preliminary results for its 2019 fiscal first quarter ended Dec. 29, 2018. The company anticipates overall net sales for the first quarter of its 2019 fiscal year to come in ahead of expectations at approximately $101 million, or about a 12 percent increase from prior year net sales of $90.3…
My 5 Favorite Promos of the Week: Minor League Basketball Jerseys, Nirvana Charity Tees and More
This week has been a dismal one for me: The Philadelphia Eagles were eliminated from the NFL playoffs, my brother beat me several times in the Settlers of Catan, and it’s been raining nonstop in Los Angeles where I live (I know, it’s hard to feel bad for me). So, I sought to cheer myself…
Nike Invests Big in Menswear With New Yoga Apparel Collection
In response to the growing popularity of menswear, Nike is investing big in men’s apparel. Just this week, the athletic apparel giant launched a new collection of yoga apparel for men…
Disney Parks Goes All In on Purple Merchandise
Pantone might have predicted that the Color of the Year is Living Coral, but it seems Disney is banking big on another hue: Potion Purple. According to WDW News Today, Disneyland has ordered a huge supply of Potion Purple goods for its Downtown Disney store…
Vince DiCecco’s 5 Sales Secrets for Promo Distributors
On Tuesday at the PPAI Expo 2019, Vince DiCecco, president and owner of Your Personal Business Trainer Inc., shared five sales secrets for promo distributors navigating the ever-evolving economy…
The Best of PPAI Expo 2019: Day One
The exhibit hall at PPAI Expo 2019 opened this morning, and there was a lot to see and do. Since it’s impossible to get to it all, we figured we’d help out in the best way we could—by highlighting some of the cool products, interesting people and creative booth displays we spied on our travels up and down the show floor…
It’s OK to Cry at Trade Shows
Well, it’s another January, and that means for many of us, it’s a time to reflect and build upon on the prior year. Many will be gathered together at the Mandalay Convention Center, and surrounding areas, for the PPAI Expo this week. For the thousands attending this year, it’s a place to reconnect with old…
4 Customer Engagement Strategies That Add Value
It was 2010, and Delta Marketing Group was at a crossroads. As the recession bottomed out, the company lost its top three clients. To survive, it would have to reinvent itself as more than just a promotional products seller. For Cathy Houston, vice president for Delta Marketing Group, that meant one thing…
