The Best of PPAI Expo 2019: Day Two

Somehow, the second day of exhibits has already come to close at PPAI Expo 2019. (Time flies when you’re raiding the media lounge snack bar, you know?) Just like yesterday in our day one roundup, we put together a shortlist of the most interesting products, people and booth displays we saw on day two…

Spector & Co’s Loic Lefebvre on His First PPAI Expo Exhibitor Experience

When Loic Lefebvre went to bed Tuesday night, he did so feeling “very productive.” That description sounds incredibly apt, given that he is approaching his one-year anniversary as vice president of sales, North America, for Spector & Co. (booth No. 4737). Appearing at his initial PPAI Expo, the ambitious go-getter is eagerly taking in attendees’ reactions…

Delta Apparel Announces Preliminary First Quarter Results

Delta Apparel on Monday announced preliminary results for its 2019 fiscal first quarter ended Dec. 29, 2018. The company anticipates overall net sales for the first quarter of its 2019 fiscal year to come in ahead of expectations at approximately $101 million, or about a 12 percent increase from prior year net sales of $90.3…

My 5 Favorite Promos of the Week: Minor League Basketball Jerseys, Nirvana Charity Tees and More

This week has been a dismal one for me: The Philadelphia Eagles were eliminated from the NFL playoffs, my brother beat me several times in the Settlers of Catan, and it’s been raining nonstop in Los Angeles where I live (I know, it’s hard to feel bad for me). So, I sought to cheer myself…

Disney Parks Goes All In on Purple Merchandise

Pantone might have predicted that the Color of the Year is Living Coral, but it seems Disney is banking big on another hue: Potion Purple. According to WDW News Today, Disneyland has ordered a huge supply of Potion Purple goods for its Downtown Disney store…

The Best of PPAI Expo 2019: Day One

The exhibit hall at PPAI Expo 2019 opened this morning, and there was a lot to see and do. Since it’s impossible to get to it all, we figured we’d help out in the best way we could—by highlighting some of the cool products, interesting people and creative booth displays we spied on our travels up and down the show floor…

4 Customer Engagement Strategies That Add Value

It was 2010, and Delta Marketing Group was at a crossroads. As the recession bottomed out, the company lost its top three clients. To survive, it would have to reinvent itself as more than just a promotional products seller. For Cathy Houston, vice president for Delta Marketing Group, that meant one thing…