It’s safe to say that most business professionals should know about customer business reviews. Whether you know a little about what it is or the benefits of doing it, customer business reviews will form the foundation of your business relationships, and help position you as a trusted business advisor and valued partner to your customers.…
Sweda Company LLC, City of Industry, Calif., announced a new apparel initiative for 2019. It includes made-in-America basics under the Basecamp brand label, with a portion of the proceeds being donated to fund the Warrior Spirit Retreat, a place where warriors learn to heal the physical and mental wounds of military service. Products available are…
H.I.G. Capital, the private equity firm that owns BIC Graphic and previously owned HALO Branded Solutions, continued its activity in the promo space—or at least adjacent to it. The firm acquired Vision Integrated Graphics, a company that provides print services and marketing solutions for a number of industries…
We started the Promo Marketing Podcast this year, and Sean and I have had a great time speaking with people from just about every facet of the promotional products industry. We’ve learned a lot (including how to actually make a podcast, proper mic placement and tasteful soundboard usage), and we hope you have too. It’s…
The organizers behind the Orange Bowl decided to add personalized novelty to the Dec. 29 College Football Playoff matchup, as each student-athlete appearing on a roster for the game will receive a bobblehead crafted in his likeness…
Unfortunately, we do not have the ability to control time (yet). Until then, the best way to succeed in the face of unwelcome variables is to be prepared for anything, or at least as much as you can. Stephen Willworth, vice president of new…
People love a good bargain. Debbie Davis, account manager for My Corporate Expressions, Houston, remembers one promotion in the form of a stadium giveaway that gave people an opportunity to save some money at a local store. It’s a great combination of team spirit,…
It’s always fun to flex our creative muscles a bit more than usual. In the promotional products industry, that opportunity arises when clients come to you with a need, but not a fully fleshed-out solution. Whether that creativity means finding the right product, designing an eye-catching imprint or thinking up an effective marketing plan, there’s…
For college football fans, it’s the most wonderful time of the year: bowl game season. (Unless you’re a fan of one of those teams that didn’t make the playoff.) For the players, it’s an even more wonderful time of the year, because they get some seriously awesome bowl game swag as part of the now-traditional…
This week, a new affiliate program is bringing an alternate revenue opportunity for promotional product distributors. ImpactMDS is a low-cost buying group and serves both sides of the industry by helping suppliers to increase their business while also providing distributors with end-quantity pricing (EQP), even if their order falls short of the required amount. The…