‘Simpsons’ Fans Can Buy Merchandise in Real-Life Kwik-E-Mart

Have you ever watched “The Simpsons” and dreamed of living in Springfield? You’d have the bulbous eyes, the job at the nuclear plant, your barstool at Moe’s and your Isotopes fan gear. You’d probably do a good bit of your shopping at the Kwik-E-Mart, too. But, “Simpsons” fans don’t have to magically transport themselves into…

Ariana Grande Is Selling Promotional Merchandise Via Snapchat

Snapchat bills itself as “The fastest way to share a moment!,” but it could soon take on a second description—namely, “The quickest means to make money.” The theoretical addition comes courtesy of our reaction to the pastel tie-dye face mask that singer Ariana Grande is offering through the enormously popular multimedia messaging app. The 25-year-old…

ComfortWash Brand Joins Hanes4Education Program

ComfortWash, the garment-dyed apparel brand from the makers of Hanesbrands Inc., Winston-Salem, N.C., has joined Hanes4Education. Effective Aug. 1, all purchases of ComfortWash tees and fleece purchased from suppliers can raise cash for a K-12 school. The Hanes4Education program allows suppliers and their customers to help support K-12 schools through a unique cash rebate offer.…

Dilly Dilly and IHOb: What Makes a Marketing Campaign Successful While Others Fail?

It’s funny how we perceive marketing campaigns that are objectively not that different. We see some and immediately write them off as hacky, offensive, unfunny or any other derogation. Others are beloved, recited, forced into common vernacular and sometimes even written in the sky. So, what exactly sets the two apart? What makes one so…

Amazon’s New Delivery Service Launches in Austin

Amazon has been beefing up its own delivery service through the use of drones and robots for a little while now. Its latest venture, set to launch in Austin, Texas, is a bit more in-line with traditional delivery methods, but with a key twist that, as we covered, could shake up supply chains. In the…

Hawaii May Look to Expand Sunscreen Ban

Exactly 50 days since Hawaii Governor David Ige’s signing of Act 104 revamped the sale and distribution of sunscreen products in the state, one might think that life in the “Paradise of the Pacific” would be, well, pacific. However, despite the ban on sunscreens that contain oxybenzone and octinoxate, all is not tranquil in the…