No matter how poorly they fared when last taking to the ice, the Vancouver Canucks NHL franchise definitely has devotees, including a youth squad that entered a lacrosse tournament wearing jerseys featuring a Canucks-affiliated logo. They say imitation is the sincerest form of flattery, but perhaps someone should add an addendum that says “when done legally,” as the Canucks asked for the team to return the jerseys after the tournament…
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Be Kind to Humankind Week
Next week, Aug. 26 through Aug. 31, is Be Kind to Humankind Week. Most of my blogs are about creating success, creating wealth. But, success and wealth are about much more than money. The website for Be Kind to Humankind Week states that it is an annual celebration of kindness that is recognized globally during…
Little League World Series Players Get a Ton of Free Stuff
The Little League World Series brings together some of the best young talents in baseball from all around the world to Williamsport, Pa. Aside from its universal audience, it’s hard to root against any of these kids. They are kids, after all, despite their insane athletic ability. And for the kids who are lucky enough…
Notre Dame’s New York Yankees Uniforms: Good Co-Branding Idea, Poor Execution
Although the fanbases at the universities of Alabama and Michigan and Ohio State University would disagree, the University of Notre Dame has become synonymous with college football. The Fighting Irish have not claimed a national title in 30 years, but that hasn’t diminished their marketing swagger, with the Shamrock Series, through which they engage in…
Crystal D Hires Three in Business Development and Sales Solutions
Crystal D, St. Paul, Minn., has hired two new professionals in business development and a manager for the sales solutions department, effective August 17. Joe Howse is the vice president of sales for the Central and West territories. He will be responsible for developing business relationships in these areas,…
Case Study: How Executive Apparel Helped Solve a Restaurant’s Promotional Uniforms Problem
Working with restaurant or food-service clients on promotional uniforms can be tricky, especially when so many places have unique requirements for look and functionality. To help point distributors in the right direction, Lisa Denham, marketing director for Executive Apparel, Philadelphia, shared a case study on a restaurant uniform promotion that went particularly well. It shows…
BIC Graphic Expert Series – Writing Instruments
The fourth in this series of BIC Graphic Expert Sessions focuses on Writing Instruments, tied for the 2nd largest category in promotional products. This webinar is designed to provide the tools you need to be successful in selling writing instruments while adding value for your customers.
Let Disney Parks’ New Merch Inspire Your Halloween Promotions
We’ve said it before, and we’ll probably be saying it forever at this point, but The Walt Disney Co. knows the ins-and-outs of marketing just as well as they know the key to everyone’s childhood heart. This includes meeting the ever-changing demands of its ever-growing audience. We couldn’t help but notice all of the new…
Aretha Franklin Memorial Signage Pops Up in New York Subway Station
Aretha Franklin passed away today at the age of 76 in her home town of Detroit. After being admitted to hospice care this week, fans in New York City paid homage to the Queen of Soul by putting up signage and stickers in the Franklin St. subway station in the Tribeca neighborhood. Gothamist posted pictures…
New USPS Ruling Advances EnvyPak’s Automation Letter Rate Approval
EnvyPak, Columbus, Ohio, received another new ruling from the United States Postal Service that provides lower automation letter rates for a specifically-formatted, polypropylene envelope that now does not require an affixed mailing label, can be sealed with glue applied by lettershops and is fully machine-insertable. Using this specially formatted, Automation Letter Rate (ALR) clear poly…