When it comes to smart apparel, there are many fashion brands that have done it right. Nike launched its immersive NBA jerseys. Levi’s partnered with Google for its smart jacket. But we can’t help but scratch our heads at Tommy Hilfiger’s new smart apparel venture. According to TechCrunch,…
The Magnet Group, Washington, Mo., is pleased to announce the opening of the new Fran Ford Center, which will serve as the new home of Castelli Magnet. The factory moves from its previous location in Sparks, Nev., to a brand new, larger facility in Greenwood, S.C. Here, The Magnet…
We’re constantly trying to find new and innovative ways to turn workout apparel into work-appropriate everyday wear. There’s still that one staggering question of “how do we get away with wearing a brand that is so commonly known for being one of the largest athletic/athleisure apparel companies?” Actually, the answer is quite simple, and Lululemon figured it out. It’s all about a new way the apparel company is using its logo…
When we were growing up, we might have ventured a guess that clothing vending machines might exist in the future. Sure, those clothing items would have been branded with Lisa Frank artwork and the Spice Girls, but a vest vending machine is (almost) as exciting. According to Chron, there’s one of those very machines at…
Since many of us here at Promo Marketing have an undying allegiance to the Philadelphia Eagles, we definitely understand how addicted fans can be to their favorite football teams and the products that serve to market their prowess. As the Birds prepare to defend the first Super Bowl victory in franchise history, they figure to…
The PGA Championship is taking place Aug. 9-12 in Bellerive, so that means we only have one thing on our minds: golf apparel. The players have decided on their championship ensembles, so we can catch a preview of what trends are big on the green this year.
Newell Brands Inc. shares dropped to their lowest point since January 2013 yesterday after the company released its second-quarter results, in which it pointed out that trade tensions resulting from U.S. tariffs could cost the company as much as $100 million and impact each one of its businesses. Those businesses include SanfordB2B, a supplier of writing instruments in the promotional channel…
A car was left scorched in Harrisburg, Pa., after an electronic fidget spinner burst into flames while it was charging inside it. The fidget spinner, which doubled as a Bluetooth speaker, was left on the passenger seat of the car when it combusted. The owner of the vehicle was able to extinguish most of the…
We appreciate legendary artists who stirred the pot after mixing their paint, so we count Vincent Van Gogh among the most daring innovators. Vans, the esteemed shoe and apparel company, likewise thinks highly of the Dutch master, as it is looking to help preserve his masterpieces through proceeds derived from a new merchandise line that…
HUB Promotional Group’s Hub Pen Company, Braintree, Mass., announced the hiring of junior buyer Joe Tessier. In this role, Tessier will help process purchase orders for both production and non-production supplies. He also will help to coordinate on-time delivery of product, aiding in maintaining stock levels for customer orders.…