If our name had not made this apparent, we must confess that we here at Promo Marketing love every inventive promotional campaign that businesses enact. Exactly two weeks ago, we took at a look at how Domino’s Pizza is helping its wares stay intact through its pothole-paving efforts. And, now, we have the added pleasure…
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The New York Times’ $300 T-shirt Is How Not to Promote a Brand
Sometimes, we feel like we are screaming this message from the highest mountain top, and yet, brands continue to ignore our cries. But for those of you listening: Know your brand, and know your audience. There’s clearly a disconnect in The New York Times latest promotional apparel, and we’re not quite sure how anyone thought…
Women’s Promotional Apparel: Trends, Styles and Decoration
Fashion trends can be as fickle as the seasons. One day, you’re frolicking in the autumn air while beautiful, multicolored leaves fall all around you, and the next you find yourself inside as a snowstorm ruins any chance you have of seeing the sun for the next week. Similarly, an apparel trend this week can…
From New York to London, Museum Merch Generates Big Profits (and Bigger Questions)
For folks in the promotional products industry, it should come as no surprise to hear that merch is making such a big name for itself in the art world. After all, artists and museums have their own brands to support, and this is a world where everyone from fast food brands to airlines have been turning to promotional products…
The New Online Sales Tax Ruling Probably Won’t Affect Your Promotional Products Sales
Last week, the Supreme Court ruled that states can require retailers to collect sales tax from online shoppers, even if the company doesn’t have a physical presence in the state, reversing a 1992 decision. Some retailers celebrated the decision, but huge e-commerce businesses like Amazon and Etsy saw their stocks take hits on the day…
Vantage Apparel Hires Felicia Rodriguez as Director of Customer Experience
Vantage Apparel, award-winning decorator and industry source for custom logo apparel, has hired Felicia Rodriguez as director of customer experience. Rodriguez joins Vantage with an extensive background in client services, including a successful tenure managing the production, quality assurance, sales and service departments of a custom manufacturing company. “Vantage…
Hub Pen Company Hires Graphic Designer Tom Spirito
HUB Promotional Group’s Hub Pen Company, Braintree, Mass., has hired graphic designer Tom Spirito. He will be responsible for assisting Hub Pen’s marketing department in creating sales tools for company and customer use. Spirito comes to Hub with 14 years of experience in print, apparel and web design, and…
The Next-Level Way Two Breweries Are Using Glassware for Promotional Marketing
Owing to its 2009 induction into the Madison Avenue Advertising Walk of Fame and acknowledgment by Forbes.com as one of the top-10 best-ever tourism marketing campaigns, we will always revere the “Virginia Is for Lovers” slogan that the commonwealth has called on since 1969. Such is our devotion to poetic license, too, that, thanks to…
First-Class Travelers Steal a Ton of Branded Stuff, and Airlines Have Embraced It
There are plenty of freebies in air travel—snacks, earbuds, the occasional adult beverage on international flights. Airlines use plenty of branded gear, as well. Think of the blankets, pillows, napkins, etc. As you could imagine (or have even seen firsthand) the more upscale your aviation experience, the more upscale the items tend to be. For…
United Airlines Draws Praise for LGBTQ+ Pride T-shirt
The T-shirt, designed by Carolina Caraballo, senior marketing designer for United, features a group of airplanes followed by rainbow streaks across a blue background. Above this is the slogan “Let your true colors fly,” as well as United’s logo. The shirt sold out quickly online, showing that fans of United and LGBTQ+ Pride alike not only loved the design, but approved of its message as well…