Delta Airlines Makes Changes to Uniforms After Employees Complained of Rashes

Last week, we delivered the unfortunate news that Delta Airlines’ highly anticipated Zac Posen-designed uniforms were already causing rashes for flight attendants. We suggested Delta should respond immediately to the crisis (to avoid the fate same fate as American Airlines) and thankfully, it seems the airline did just that. According to CNBC, Delta Airlines took…

A Lesson Plan for Selling to the Education Market

Everyone remembers his or her school days differently. Some focus on their days on a sports team, others remember their debate club success. Some remember the joys of math class, and others the misery of math class.…

Selco Promotes Gavin Little as National Sales Manager

Selco, a Tulsa, Oklahoma-based custom watch manufacturer and supplier company, announced the promotion of Gavin Little as out new national sales manager. Little has worked for Selco for three years as a member of the sales team. “I’m very excited with my new role at Selco, and I’m embracing…

Let’s See How That Boring Company Flamethrowers Promotion Is Going

Though he might start to feel some heat for being behind schedule, Elon Musk can still say, to some degree, that he is a man of his word. On Saturday, the Boring Company CEO partially made good on his vow to supply end-users with flamethrowers, as consumers blazed a trail to his brainchild’s Los Angeles-based…

Fanatics to Open 325 Retail Shops Inside JCPenney Stores

JCPenney announced that it will launch Fanatics Inc. shops in 325 of its stores, in an ambitious plan to sell team apparel. The company plans to open another 325 Fanatics shops by September, further solidifying Fanatics’ footprint as a titan in licensed pro sports merchandise…

4imprint Releases 2018 Trade Show Sales Survey eBook

Twenty-nine percent of respondents attend 11 or more trade shows per year, and almost 80 percent of exhibitors use trade shows as an opportunity to build relationships, according to a nationwide survey conducted by 4imprint, Oshkosh, Wis. More results and some of the best ideas for maximizing trade show…

IHOP Blew It: Rebranding, Viral Marketing and Sticking the Landing

Last week, we raved about IHOP’s latest marketing campaign, the IHOb switcheroo. We guessed at what the B might stand for, and tossed around ideas like bacon, bellyaches, beer flights, etc. But, today, the brand revealed the meaning of its mysterious “B,” and we take back everything we said before…