Fanatics Gets License to Produce NFL Fan Jerseys

Come 2020, Nike will continue to be the exclusive provider of on-field NFL apparel, which includes jerseys and base layers. For the adult fan apparel, i.e., authentic and replica jerseys, warm-up clothes, champion tees, etc., there will still be a Nike logo, but Fanatics will manufacture and distribute the clothing…

4 Promotional Apparel Lessons From Kellogg’s Extremely Cool Cereal Merch Line

Food apparel—everybody’s doing it. From Arby’s to KFC, the latest food craze has very little to do with actual food. Consumers are loving the chance to sport their favorite foods as outfits, and it looks like Kellogg’s is the latest company to get in on the trend. The buzz surrounding Kellogg’s new merchandise collection with…

Balenciaga’s ‘T-shirt Shirt’ Is Breaking the Internet

Ordinarily, we’re the first to fall prey to a two-for-one marketing tactic (hence why our cupboards are unnecessarily full of Spam). But even we can’t wrap our heads around Balenciaga’s latest double T-shirt marketing ploy, and it seems the internet agrees with our discontent. The high-fashion brand unveiled its new T-shirt shirt, which is essentially…

PPAI’s Paul Bellantone on Mergers and Acquisitions, Embracing Competition and Facebook Whining (Positivity, People!)

On episode 4 of the Promo Marketing Podcast, PPAI’s Paul Bellantone joined Sean and Brendan for a wide-ranging discussion on mergers and acquisitions, outside competition, Promotional Products Work! Week, Legislative Education and Action Day, and why it’s time for the promo industry to grow up and start respecting itself, dangit! Plus, have you seen those apology commercials from Uber, Facebook and Wells Fargo? Man are they bad!…

A Louis Vuitton Trophy Case Is Fitting for an Organization Like FIFA

GQ released pictures of the Louis Vuitton World Cup collection, which includes a swanky travel case for the trophy to make its way to Russia, a trunk for the balls, backpacks and luggage tags. Such a swanky, over-the-top collection is fitting for a supervillain organization like FIFA…

The Bizarre Story of the University Forced to Change Its Nickname and Logo But Still Required to Sell Old Mascot Merchandise

A little more than two-and-a-half years have passed since then-president Robert Kelley announced that the University of North Dakota would make its athletic programs’ nickname the Fighting Hawks, with the majority vote-getter replacing the Fighting Sioux. Yet, in a bizarre set of circumstances, the school must continue selling a handful of merchandise bearing the old Fighting Sioux name and branding…