PPAI Kicks Off Promotional Products Work! Week

Promotional Products Association International (PPAI), Irving, Texas, and Promotional Products Association Of The Mid-South (PPAMS), Nashville, kicked off Promotional Products Work! Week on Friday, May 11, 2018 in Shelbyville, Tenn., also known as “The Pencil City.” Billed as the official kickoff for the national awareness event, happening this week, the event is organized by PPAMS, PPAI…

‘Deadpool 2’ Marketing Team Wants Him to Be the Star of Every Movie (Seriously)

Deadpool, the Marvel super “hero” character whose ultra-violent and profanity-laden exploits have made their way to the big screen, is known for being different than the rest of Marvel’s lineup. In addition to the violence and profanity, he’s constantly breaking the fourth wall, and is fully aware that he’s a character in a comic book…

How an Arkansas University Boosted Enrollment 29% Through Promo Items Gift Box

Dating back to 1834, when members of the Cumberland Presbyterian Church founded it as Cane Hill School, the University of the Ozarks enjoys renown as the oldest higher education site in Arkansas. The Clarksville campus routinely receives regard as a U.S. News & World Report top tier destination, meaning that marketing its amenities finds employees…

Google, Levi’s Connected Jacket Can Alert You When Your Uber Is Arriving

The future is here, folks, and it’s in a Google and Levi’s denim jacket. We saw the first stage of the “connected” jacket last year, but now, the features are getting even more tech-forward. Last year’s version enabled users to control music, preview phone calls and get directions with the tech-enabled cuffs. According to TechCrunch,…

What are ‘Bridge Millennials’ and Why Do They Matter for Apparel?

Millennials: We’ve spent a lot of time researching and brainstorming what exactly they want, and how it will affect the business landscape. But while we were focusing all the attention on them, there’s been another consumer tier quietly making their presence known in the retail world: bridge millennials. According to Chainstore Age, based on findings…

Gill-Line Names Jamie Fain New President, CEO

Gill-Line, Lenexa, Kan., announced today it has named Jamie Fain president and CEO. Fain has spent more than two decades at Gill Line, most recently in an executive vice president role. “Jamie Fain will be a terrific CEO for Gill Studios,” said Mark Gilman, chairman of the board. “His…