EnvyPak recently announced a clear plastic envelope format that can reduce postage for marketers by as much as 57 percent. The company received a ruling from the U.S. Postal Service specific to this new clear envelope, which utilizes EnvyPak’s proprietary manufacturing technology…
Whatever your opinion may be on corporate support/appropriation of minority groups and their celebrations, it can’t be denied that any effort to acknowledge and celebrate the LGBTQ community has the potential to make a positive impact. If Disney follows up on its Mickey Mouse ears with some films featuring LGBTQ characters, it will show that the rainbow ears mean something more than profit…
When Promo Marketing’s editorial and sales teams gathered last week for an extensive day of meetings, group president Marc Held asked the attendees to share the names of those who deserve distinction as thought leaders. Having written about him for this very newsletter and growing increasingly aware of his clout, I offered Jeff Bezos, who…
Nicole Loftus, founder and former CEO of Zorch International Inc., Chicago, filed a lawsuit against her former company over its sale to Satori Capital in February. According to court documents, Loftus filed multiple other lawsuits during the initial acquisition process over…
While we love central heating and Netflix marathons as much as the next person, when temperatures begin to heat up, there’s nothing we enjoy more than hitting the great outdoors. From company picnics to bocce ball tournaments, outdoor events give everyone a chance to breathe some fresh air and take part in nature’s beauty. And…
Hit Promotional Products is the latest promotional products company to fall victim to a malware virus that scammers seem to be sending to companies in the industry. A little more than a week ago, industry sources reported that Hub Promotional Group and High Caliber Line were hit by the attack. “The Malware virus hit High…
If you have gone some time without coming across a feel-good tale, perhaps the following account will end your hiatus. Thanks to an alteration in New York State’s business laws, 11,000 counterfeit jackets seized in 2016 are going to local charities, with special needs workers tasked with covering and camouflaging bogus logos and labels. Initial…
Shockingly, 75 percent of buyers said that sales representatives do not demonstrate knowledge of their industry structure, while 74 percent believed that salespeople don’t demonstrate basic financial literacy. These statistics are very clear: B2B salespeople have to do a lot more work to stay informed, or else buyers will look elsewhere…
Two months after it knocked down its longtime competitor, Pizza Hut, to become the leading pizza chain domestically and internationally, Domino’s Pizza is again making headlines thanks to a practice that dates back 41 years. Come Tuesday, the massive moneymaker figures to help Christie’s fetch some dough, as the auction house will be accepting bids…
Greg Piatek walked into the Happiest Hour in Manhattan last January, and the bartender told him he would not be served. “It’s really sad,” Piatek, an accountant from Philadelphia, said. He called it “ridiculous.” After all, Piatek’s lawyer argued that his client was denied service due to his spiritual beliefs. The judge’s response? Wearing a…