Geiger Regional Vice President Laura Holt Retires

After 18 years working as regional vice president of sales for Geiger, Lewiston, Maine, Laura Holt, MAS, has retired on April 13, 2018. Geiger acquired Laura’s company, Holt Marketing Group Ltd., on Jan. 1, 2000. Prior to the acquisition, Holt was actively involved in running her promotional products company,…

These Retail Apparel Trends Are Holding Strong in 2018

When you work in promotional apparel, you’re always on the lookout for what’s doing well in retail apparel trends. For 2018, we have a good idea of what retail trends continue to dominate, and which trends are beginning to emerge. Athleisure According to Jane Hali & Associates LLC,…

This Man Has Collected 15,700 Promotional Golf Balls

One could certainly say, and make a horrible pun in the process, that Don Thompson has an eagle eye for finding noteworthy golf balls. With approximately 15,700 of the dimpled delights, the Wisconsin inhabitant…

So Not Hot: Here Are the Apparel Brands Teens Hate This Year

We’ll admit it—it’s been a while since we’ve been teenagers. As such, we’re pretty out of the loop about what the teens are into. (They’re still into Pokemon and Maroon 5, right?) Thankfully, our favorite survey, Piper Jaffray’s “Taking Stock of Teens,” is out for spring 2018, and…

2018 Style Guide: Executive Apparel’s Lisa Denham on What’s New in Promotional Uniforms

Promotional uniforms are shifting for 2018. They’re getting more technical features and designs, and they’re even getting more casual. To help distributors stay on top of the latest in promotional uniform trends, Promo Marketing interviewed Lisa Denham, marketing director for Executive Apparel, Philadelphia. Promotional Uniforms Style Trends For promotional uniforms, 2018 will continue to see…

Blue Generation Adds Michael Reisbaum as Director of National Accounts

Michael Reisbaum, BASI, has joined Blue Generation, Long Island City, N.Y., as director of national accounts. Reisbaum comes to Blue Generation with experience as a distributor, decorator and supplier representative. “I’m thrilled to bring experience on all sides of the industry, as well as my network of remarkable and successful promotional product distributors to Blue…

American Apparel Returns to the U.K. With a Focus on Body Positivity

American Apparel is back in the U.K. after its tumultuous period of rebranding and acquisition by Gildan Activewear. The reintroduced American Apparel will reportedly focus on body positivity and diversity, according to Vogue. After closing 13 of its stores across the U.K. in 2016, American Apparel will return on April 23, albeit online only. Vogue…

The Insanity of Vanity

We’ve all heard the definition of insanity: Repeating the same thing over and over again and expecting different results. May I ask if this describes your typical day? Repeating the same thing over and over again and getting the same results? I have had the opportunity to speak with thousands of distributors and reps in…