Given that I have likely never been more excited for the start of a Major League Baseball (MLB) season, I am thrilled that this year’s March 29 Opening Day will be the earliest that the boys of summer will take to the field to see how well spring training helped their championship dreams. Through a…
Roger Bannister passed away a few weeks ago. His life holds a powerful lesson for all of us. In the early 1950’s it was considered physically and mentally impossible for any human to run a four-minute mile. But in 1954, Roger Bannister became the first person to break the four-minute mile barrier. Within months, another…
While marketing campaigns that offer promo products as prizes can work very well for brands, especially on social media, it’s important to note that successful campaigns must be both creative and bold enough to grab the attention of end-users. While BlackBerry-branded merch may be enticing to some, the brand hasn’t exactly tried to make the BlackBerry Smartphone Fan League very fun or exciting…
Vantage Apparel, Avenel, N.J., welcomed Brian Deissroth as the new regional sales representative for Southern New Jersey and Eastern Pennsylvania. Deissroth brings to Vantage more than 10 years of experience within the promotional products industry. In his most recent position with a prominent multi-line firm, Deissroth oversaw all…
Is there anything better than seeing a great promotional product in the wild? I guess I might be more excited if Albus Dumbledore showed up at my house with a free pizza and my acceptance letter to Hogwarts, but amazing promotions are a close second. Here were my top five of the week. 1. Cleveland…
President Trump’s plan to implement new and escalated tariffs against China and the European Union is close to reality, as White House officials said that he plans to announce tariffs against China tomorrow, to penalize the country for intellectual property theft. The package of tariffs, estimated to be about $60 billion in total, is part…
It looks like a transition to Army camo uniforms might cost the Air Force a hefty price. According to Military.com, it would cost the Air Force $450 million to implement a fast-track integration of the new uniforms within 24 months.. If the Air Force chooses the 48-month transition, it will cost $125 million. All this…
Experts have been going back and forth on whether or not athleisure is slipping in the trend-o-sphere (yeah, we’re coining this term). Under Armour’s sales continue to decline, Nike is losing teen followers, but Adidas is holding strong, according to Business Insider. Reportedly, the company’s earnings were up 35 percent in North America in 2017.…
T-shirts are quickly becoming the must-have fashion staple. In 2017, logomania took flight, and made the logo tee a necessary statement piece. For 2018, it’s all about the graphic tee. To highlight the movers and shakers in the industry, GQ profiled seven L.A. brands about their inspiration and fashion insights. With graphic tees making their…
It’s getting ugly out there. In the last four weeks, I’ve seen more successful “hacking” attacks within the promotional products industry than ever before. I am confident the attacks are 3 to 4 times more prevalent than they were just several months ago. This is creating havoc for everyone from suppliers to our buyers. The…