NFL Uses Merchandise and Social Media to Become Lifestyle Brand

On Instagram and Twitter, NFL Fan Style posts both original content and influencer-created posts designed to promote the league’s status as a lifestyle brand. The posts vary in style and content, from professionally shot photographs of models and social-media influencers to tongue-in-cheek photographs of dogs wearing NFL-branded gear…

The Promotional Apparel Industry Needs More Denim

It’s time to take denim seriously. Gone are the days when the durable, blue fabric was only for truckers, rockers and Canadians. Now, major brands are beginning to launch entire fashion lines around the versatility and universality of denim…

Ariel Premium Supply Appoints Brendan Pigott as Regional Sales Manager

Ariel Premium Supply, St. Louis, announced the appointment of Brendan Pigott as regional sales manager for the metro region. Pigott will be responsible for working directly with top distributors in New York, New Jersey and Delaware. Pigott comes to Ariel with previous top 40 supplier experience, and is part of his family’s second generation to…

Snapchat Unveils New In-App Store for Branded Merchandise

Snapchat’s incredibly maligned Spectacles are notably absent from the online store. The Spectacles, which were launched to a ton of hype back in 2016, are the company’s only hardware product. They were designed to allow users to take photos and videos without having to hold their phones…

Butler Street and NAPCO Media Announce the 2018 Best of Print and Digital Winners

Butler Street, an Atlanta-based management consulting, training and research firm, and provider of client loyalty and retention programs, today announced its 2018 Best of Print and Digital Award Winners. NAPCO Media, Printing Impressions and Print+Promo sponsor this program in conjunction with Butler Street to provide benchmarking data and growth plans for the industry. Winning companies…

NBA Players Form Slam-Dunk Partnership with Nike For Black History Month Warmup Shirts

As a money-making machine, the NBA possesses obvious assets in bringing joy to its audience, with stars such as Steph Curry, Kevin Durant, James Harden, LeBron James and Russell Westbrook (what a starting lineup they would make), riveting fans from October through June. While those standouts and their contemporaries specialize in reaching impressive athletic heights,…