Since 2012, Grumpy Cat has been a promotional powerhouse, reportedly generating millions for her owner through the sale of branded merchandise. Grumpy Cat has also served as a spokescat for brands such as Honey Nut Cheerios and Nestle’s Friskies brand of cat food…
The West Palm Beach, Fla., location of Fully Promoted, previously known as EmbroidMe, celebrated the grand reopening of its first ever location, located at 1369 N. Military Trail on Wed., Jan. 24. Guests received a preview of the newly-rebranded location and its expanded services that have elevated the brand from specializing in custom-branded apparel to…
On Monday night the Chicago Blackhawks went in a different direction other than the standard Bobblehead giveaway. The first 10,000 fans inside the United Center received a Jonathan Toews Fist Bump’n Buddy. This new giveaway stands about 9″ tall and features an interactive fist which, when bumped, triggers five clips of original audio from Jonathan…
The House of Representatives voted to pass a bill that would reduce or suspend duties on more than 1,700 products, including a collection of items within the promotional products industry, such as apparel, travel goods, textiles and footwear. The bill, called the Miscellanous Tariff Bill, passed with a 402-0 vote on Jan. 16. “This bipartisan,…
On Jan. 10, the Australian Open began without last year’s women’s singles champion and seven-time winner, Serena Williams, who gave birth in Sept. and will be sitting out this season. This wasn’t the only irregularity to occur at the tournament’s opening, however. It has come to light that the world’s number-one ranked women’s tennis singles player, Simona Halep, is playing the tournament without an apparel sponsor…
Due to last week’s Las Vegas-situated PPAI Expo, yours truly has developed a greater interest in traveling a tad more. I will likely never come down with wanderlust, but I know a few spots will tempt me and make me yearn for airplane snacks, room service and sightseeing excursions. Thanks to Kentucky Fried Chicken (KFC),…
A free February webinar from Transfer Express, Mentor, Ohio, will show how to tap into the wedding market with custom favors, mementos and gifts created with heat press technology. Viewers will discover the many opportunities presented by the big day, including custom-printed wedding decorations and gifts for members of the wedding party. They’ll also get…
It’s easy to assume that as a company grows in power and visibility, it becomes infallible to mistakes. It’s also easy to assume that a company with the clout and resources that Amazon has would have necessary quality control personnel to weed out potentially disastrous hits to its reputation. That’s what makes it so astounding…
We here at Promo Marketing love hearing about big deals no matter whether they are the kind that yields financial windfall for companies, especially those within the promotional products industry, or are the sort that makes life on this third rock from the sun even more amazing thanks to their ingenuity. While the former variety…
Every facet of sports is commercialized anymore. The NBA is adding sponsorship to jerseys, a practice that has already caught on in the WNBA, and has really taken off in some European sports leagues. In some, you can’t even find the team’s logo amidst a sea of sponsors. The stadiums are all named after a…