In its commercial quest to conquer the cosmos, Amazon has amazed many consumers and irked its fair share of competitors. While the latter set will surely continue to attempt to counter the company’s dominion in 2018, the former group figures to rejoice as founder/chairman/CEO Jeff Bezos and his hires conceive more means to enhance customer…
In their inaugural year, the Vegas Golden Knights have provided the chief feel-good story this season, as they have registered the Western Conference’s best mark and rank behind only the Tampa Bay Lightning for league supremacy. While I enjoy literal battles, the expansion club’s roster members and ownership personnel have become combatants in a figurative fracas, as the United States Army is opposing their team name and affiliated uniform colors…
Anthem Club, started by a trio of friends, is a subscription box service that is looking to send merchandise to fans of college sports teams. So far, the service packages and delivers goods to fans of Clemson University and the University of South Carolina, but it is clear that there is ample room for growth in their operation…
Now that we’ve dug through YETI Coolers’ plentiful lawsuits, the latest being against Walmart again, thanks to the latter’s refusal to fulfill the obligations of the first lawsuit, we can look some other big news over in YETI land. Are you sitting down for this? (This is a great joke that you’ll get in a second,…
Axis Promotions, New York City, announced that Rob Watson has joined the company as vice president of e-commerce and marketing. Within this role, Watson will be responsible for the expansion of Axis Promotions’ robust e-commerce and on-demand capabilities, while enhancing marketing communications. “I am honored and excited to join the Axis leadership team,” said Watson.…
Terry Town, San Diego, has announced the hiring of Livier Gomez to its national sales team. Gomez, who will hold the title of strategic national account manager, is a graduate of the University of San Diego, and previously worked for a Southern California nonprofit organization. “Livier came to us already knowing what it takes to…
Ikea’s new print ad in Sweden includes a pregnancy test where women can, well, you know how home pregnancy tests work… “Peeing on this ad may change your life,” the ad says. Not only will the print ad, which appears in women’s magazine Amelia, provide life changing information, there is still a pecuniary incentive for…
Will Formula One be able to use Fanatics’ expertise in merchandising in order to convince fans and drivers of the viability of its rebranding effort? Will Fanatics be able to create merchandise that will appeal to an international audience after so much success in the vastly different American market? Time, of course, will tell…
You know scrunchies? Of course you do. Everyone knows scrunchies, whether or not they actually have hair plentiful enough to necessitate scrunchies. You know hair clouds? No? I bet you do, but you don’t know it. Because it turns out, hair clouds are just a clever rebranding of “scrunchies.” What you also might not know…
Some New Year’s resolutions require their originators to use the entire calendar to make them realities, yet the completion of such time-consuming endeavors deserves no less praise than the execution of easier aspirations. In fact, the former might merit a bit more recognition because they often involve overcoming conundrums that have long been burdens. McDonald’s…