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Convergence Corner: Staying Cool With Print and Promo

Maxim Advertising Inc., a distributor based in Newton, IA, made the bold decision to go beyond its core business of promotional products and begin selling print solutions too – a move precipitated by a request from one of its largest clients

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Koozie Group Inks New Partnership With Tervis

Executives said the Counselor Top 40 supplier will become the exclusive supplier of the drinkware brand in promo and offer expanded imprint options. Tervis is reorganizing through a bankruptcy and plans to focus on the retail channel.

PRINTING United Expo 2024: Panelists Detail How To Be Successful in Both Print & Promo

At last week’s PRINTING United Expo in Las Vegas, which clocked in at nearly 1 million square feet and attracted approximately 30,000 global attendees, Brendan Menapace moderated a panel discussion of four print industry veterans who have mastered the intricacies of selling promo and espoused the lucrative allure of the branded merch sales channel.

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We Cater To You Designed for the industry’s elite, Print & Promo Marketing Power Meetings are exclusive relationship building events featuring pre-scheduled one-on-one sessions between distributors and suppliers over 4 days. Each meeting is held in an exclusive suite, securing privacy and improving sales opportunities. Distributors Are Highly Qualified We recruit and vet each distributor. We don’t use traditional event marketing practices that deliver large scale with low impact. We gather decision-makers responsible for the intent and budget to purchase. Each Component is Designed For Your Success Network with powerful industry leaders and align…