That’s right. At Proforma, we are not calling next year 2018. We are calling it 2X18. I invite all of you to do the same. 2X18 is your opportunity to 2X your success in the New Year. 2X your sales. 2X your income. 2X your health. 2X your relationships. I believe it’s easy to 2X…
The head of the U.K.’s National Health Service (NHS) is trying to keep the Coca-Cola promotional truck from visiting cities and landmarks due to health…
Polyconcept North America, New Kensington, Pa., announced today the acquisition by its European subsidiary, PF Concept International B.V. of the entire share capital of SPS Limited (SPS). Based in Blackpool, U.K., SPS is a leading manufacturer and marketer of promotional products serving the U.K., Ireland and Europe markets. With this transaction, PF Concept expands its product…
Thanks to Kraft Foods (and a cinematic reminder from Bill Murray in “Ghostbusters II”), consumers know there’s always room for Jell-O. If Evoware can continue to promote its environmental and nutritional benefits, end-users…
Promotional products can be exciting and creative marketing tools that are tailored to a specific targeted audience. We all know that if you receive an item that is cool and memorable you will want to keep it, show others and use it long term. Powerful advertising vehicle that can be even more impactful. What happens…
In literary circles, mentioning “Measure for Measure” tends to cause cringes because critics, owing to the work’s complex combination of gravity and levity, dub the Shakespearean canon entrant a “problem play.” In the fashion world, though, uttering “made-to-measure” inspires no backlash, as so clear cut is the appeal of customized apparel that industry figures who…
Crystal D, St. Paul, Minn. is celebrating 25 years in business. The company started as a small, unknown glass etching company producing mostly barware. Today, the company is a large and established manufacturer of crystal recognition awards and crystal gifts. To date, the company has designed and created over 260 exclusive designs and distributes 1,500…
Everyone loves the famed Ikea blue tote bag, so much so that Balenciaga copied the design and sold it for $2,000. We’ve seen streetwear companies turn the versatile bags into baseball hats, and now they’re getting a holiday-inspired redesign. According to Mashable, British shop Bootleg Baubles transformed Ikea’s tote bags into blue holiday stockings. The…
We were big fans of last year’s Starbucks holiday cups. If you recall, the coffee giant released 13 festive designs, all in the classic holiday red, and consumers were delighted. This year, coffee-drinkers had mixed reactions to Starbucks’ coloring…
In the aftermath of his April 21, 2016 passing, Prince has continued to captivate his legions of devotees, with many wondering what might become of his catalog and what sort of success…