If there’s one thing that Disney and Pixar have proven over time, it’s that their movies are A. delightful, and B. marketable as heck. Its new promotional collaboration for the upcoming Coco (which looks absolutely delightful) hits all the right buttons in terms of a memorable and effective promotional campaign. Through partnering with Córdoba and…
“Oh bed! Oh bed! Delicious bed! That heaven upon earth to the weary head,” declared English humorist and poet Thomas Hood in “Miss Kilmansegg and Her Precious Leg,” offering a sentiment with which all of us, especially athletes, can wholeheartedly agree. While the rest of us cherish our nocturnal knockouts as opportunities to recharge, competitors,…
Geiger, Lewiston, Maine, has promoted Dawn Ruler, MAS, to the position of division sales vice president for Geiger Midwest effective Dec. 1, 2017. Ruler joined Geiger in 2015 as an independent sales partner, excelling in providing branding solutions for her client base. Ruler has worked in the promotional products industry for more than 17 years.…
A.T. Cross Company, which includes the Cross and Schaeffer brands, is now under new ownership, having been purchased by private equity company Transon Capital Group LLC, Los Angeles. “This exciting development is the beginning of a new phase in our storied 170-year history,” Robert P. Baird Jr., CEO of A.T. Cross Company, said in a…
The Republican tax plan, which passed today in the House of Representatives, includes one section that may cause worry for colleges and universities. According to Inside Higher Ed, the…
After Zen Magnets received multiple stop-sales from the CPSC, despite initially winning an appeal granting magnetic ball toys safe for sale, the future of the company was…
Due to storm damage from Hurricane Irma, Promo Marketing, Philadelphia, is relocating its Power Meeting event scheduled for May 21 to 24 in San Juan, Puerto Rico, to Deerfield Beach, Fla. “We are extremely disappointed that we will not have the opportunity to host another Power Meeting in Puerto Rico next year due to the…
Wow! Did this year fly by or what? With Thanksgiving quickly upon us, you might have a minute or two to take a breath, and do some thinking before you go into the last crazy push to the end of the year. As is my custom, I have some questions that I would like for you…
Many consumers have made participation in the farm-to-table (or farm-to-fork, depending on one’s nomenclatural or alliterative tastes) movement a central component of their identities, obligating themselves to frequent restaurants that limit the number of sources they seek to help provide patrons with delicious dishes. That allegiance offers an interesting look at the depth of responsibility…
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