Promotional Products Education Foundation (PPEF) announced that it has joined #GivingTuesday, a global day of giving that harnesses the collective power of individuals, communities and organizations to encourage philanthropy and to celebrate generosity worldwide. Since its inception in 1989, PPEF has awarded more than $1.7 million in financial assistance. “Giving Tuesday is the perfect time…
Decorated histories, long winning streaks and zealous fan bases make for a tremble-inducing trinity of means to give college football teams an edge over their foes. But at a time when…
McDonald’s has revealed this year’s design for their holiday-themed hot cups. Needless to say, it’s an upgrade from last year’s unintentionally raunchy edition. The red cup features a simple swirl of white stars that surround the brand’s McCafé logo. Pretty harmless, right? Think again! It seems there may be some corporate tomfoolery afoot, as the reveal came on the same exact day that Starbucks unveiled their creative new design…
Over the years I have developed what I call the “Muzzillo 10 Percent Rule.” Simply stated, the rule is that, at any point in time, only about 10 percent of folks are dissatisfied enough with their current situation that they are wide open for change. This is true for end-user customers. Only about 10 percent…
“Water, water, everywhere,” Samuel Taylor Coleridge famously wrote in “The Rime of the Ancient Mariner,” providing in the 1834 poem a sentiment that science confirms, as water covers 71 percent of the Earth’s surface. Obviously a necessity in sustaining life, the liquid also plays a vital role in keeping consumers clothed. And although the aforementioned…
HALO Branded Solutions, Sterling, Ill., announced that it has acquired American Pacific Promotions, Livermore, Calif. “We are excited for the growth opportunities our HALO relationship will provide to our clients and prospects,” Terry Woodhams, founder and president of American Pacific Promotions, said in a press release. “We have a hard-working team who will be able…
Question: Where should I look for QuickBooks software? Answer: My advice is to buy only from a proven source. The safest source is to buy directly from Intuit. But, there are many resellers that provide some attractive offers. I’ve heard a full range of reports from good to bad. Be careful in your selection of…
Gregg Popovich, head coach of the San Antonio Spurs, has a wide appeal. He’s one of the most successful coaches in NBA history, and has spoken at length (which is rare for him, at least to Craig Sager) on behalf of social issues. Because of this, some fans have decided that he might make a…
How do you make yourself matter to your customers? How did selling today become such a “soft” touch? How did things like liking, loving, trust and your mission become more important than prospecting, qualifying, features benefits, and closing, closing, closing? The reality is that people usually buy from people they like. What is always true…
Have you finished the second season of “Stranger Things?” No? OK, we won’t spoil anything, but we are going to discuss it a little bit here. In the first episode of the season, the character Dustin is wearing a sweatshirt with a dinosaur skeleton that his character supposedly got from the Science Museum of Minnesota.…