Back when I was growing my original Proforma distributorship, I was teaching one of our newer sales reps how to conduct field calls. In my view, field calling is a lost skill. Sadly, in this day of email and voicemail, salespeople think they don’t need to get out and do field calls. I strongly disagree…
Apple seems to be doing its best to catch up to the rest of the smartphone world in terms of accessories. With the new iPhone 8 and upcoming iPhone X (pronounced “ten,” mind you), we’re seeing Apple finally join the wireless charging party. This is a huge deal for promotional products companies who create charging…
Fidget spinners burst (or spun. Fidgeted?) onto the scene in a meteoric fashion. It was impossible to avoid them. Kids were playing with them at school, on the bus, at home, everywhere. They’re one of those toys we’ll look back on and remember as a cultural phenomenon on the level of pogs, devil sticks and…
Parenthood often finds folks earning worrywart status due to their obsessing over a multitude of matters that could complicate their offspring’s existence. While ample precautions can keep many fears from becoming…
Facilisgroup, St. Louis, announced that Brown & Saenger, Sioux Falls, S.D., has joined its community of promotional products distributor partners. Brown & Saenger was founded in 1889, and has grown to multiple locations across North and South Dakota, serving its customers with promotional products, decorated apparel, office products, office furniture and professional printing. “We’re working…
Kinder is under scrutiny after critics said its Surprise Eggs feature sexist packaging and toys. According to Metro UK, folks are upset that the company has seemingly assigned gender-spacific packaging by using pink and blue coloring, and have used that to decide which toys go in which items. The blue packaging is filled with Hot…
Celebrity endorsements are great. Having a well-known and respected face attached to a product (literally speaking, if they’re on the packaging) is a surefire way to attract customers and earn consumer trust without them even having to use the product first. It is, generally speaking, a rule of thumb to let said celebrity know their…
InkSoft, Tempe, Ariz., added a feature that allows users to create multiple customizable and pre-decorated products for their online stores at one time in a few short steps. The newly released Bulk Product Upload feature does away with having to upload products one-by-one, helping to build a product selection faster. Users can download the Bulk…
Many companies captivate consumers by regularly adding promotional components to their offerings, with McDonald’s Happy Meals and cereal manufacturers’ box inserts particularly resonating with yours truly. (Does anyone else…
Marvel canceled a proposed partnership with defense contractor Northrop Grumman after getting an angry reaction from fans. The partnership, which was planned to coincide with New York Comic Con last weekend, was to include a digital and print comic depicting Northrop Grumman as an affiliate of Tony Stark (Iron Man, in case he managed to…