Lululemon, Under Armour Battle in Court Over $52 Sports Bra

Sometimes, it’s a legal battle over three stripes, and other times, it’s a head-to-head over a sports bra. Wait, we take that back, because this battle is actually just over the sports bra strap. And neither Lululemon nor Under Armour is backing down. Lululemon (left) believes Under Amour (right) copied its sports…

Tervis Tumbler Company Showcases Products as Part of ‘Made in America’ Week

This week, Donald Trump announced that the U.S. would celebrate “Made in America” week to showcase products made in each of the 50 states. Florida’s representative was Tervis Tumbler Company, North Venice, Fla. “It’s an honor to represent the 700 employees who design, decorate and build Tervis drinkware with American hands and values,” said Rogan…

Indian Presidential Election Required Lawmakers to Use Special Pens

For the 2017 Indian presidential election, members of parliament (MPs) and members of the legislative assembly (MLAs) were not allowed to use their normal pens to mark their choice on the presidential poll on monday. According to Financial Express, the legislators had to use a specially-designed writing instrument that includes indelible violet ink that marks…

How Custom Projects Pave the Way for More Business

As promotional products distributors, you all want to give your customers exactly what they’re looking for. When you’re able to give customers a custom product that checks all the boxes, it sets you apart from the competition. Glen Jusczyk, co-owner of Plainville, Massachusetts-based AMGC, remembers one custom project that paved the way for more business.…

iPROMOTEu Adds Two Industry Veterans to Its Management Team

iPROMOTEu, Wayland, Mass., announced that it has hired industry veterans Gary Goodhart and Guy Dupuis as directors of affiliate sales development. In this role, they will work with iPROMOTEu’s independent distributor affiliates (IDAs) to help them increase their sales and profitability. Both new hires have considerable experience working in the promotional products industry and, in…

One News Article = One $1 Million Contract

In my last blog article, I recalled a story from the early days of Proforma, and how a client’s request for 12 spiral rings led to earning a million-dollar customer with 50 percent gross profit. Here’s a story of another million dollar win. Back in those early years building Proforma, my practice was to get…

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Is Ethiopia the New Hub for Apparel Manufacturing?

For companies who source apparel items outside of the U.S., countries like China and Bangladesh have been some of the primary origins. In recent years, Vietnam, Cambodia and other Southeast Asian countries have increased production.…

ThinkGeek Goes Detail-Heavy with ‘Game of Thrones’ Bags

“Game of Thrones” is back, which has plenty of fans gluing themselves to the couch on Sunday night to transport themselves back to the exciting and violent land of Westeros. To celebrate, ThinkGeek is selling officially licensed “Game of Thrones” backpacks, which really go over the top in terms of detail and love of the…