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Strong Hold: Selling Promotional Bags and Backpacks to the Sports Crowd

Americans spend about $68 billion annually on sporting goods, according to the National Sporting Goods Association. And based on the industry’s driving factors, which include participation, income and health awareness, sporting goods distributors can be assured that demand for bags people use to haul sports equipment, workout gear and leisure-related items will continue…

8 Custom Magnets Great for Any Promotion

It’s easy to become attached to possessions, but what about growing fond of items whose entire purpose is to be a source of security? That surely must be simple, too, right? Here are eight custom magnets guaranteed to hold fast to end-users’ affections…

Rymax Marketing Services, Cloud b Join Exclusive Partnership

Rymax Marketing Services, Pine Brook, N.J., announced its exclusive partnership with Cloud b, a manufacturer of products and accessories designed to help both parents and children sleep peacefully and comfortably. The partnership marks Cloud b’s entry into the promotional products industry. “Cloud b is known for its innovation in creating products and programs designed to…

Last Chance to Vote! PM Video Battle: Alexander Promotional Products Versus Gemline

Promo Marketing’s Video Battle pits two industry videos against each other for the chance at the ultimate bragging right: Being declared our readership’s absolute favorite. (Next up: Happy official summer, everyone!) Last week, Alexander Promotional Products won again, and now will face off against Gemline. The winner will be decided by a simple poll. The…

Staples Reportedly Close to Sale

In May, Staples was in talks with a few private-equity firms over the possibility of a sale. As a result, Staples initially refused a takeover offer from Cerberus Capital Management, leaving only Sycamore Partners left in the race. Now, sources told Reuters that Staples is quickly approaching a deal with Sycamore worth an estimated $6…