Many Americans count pride in their country among the steadiest staples in their lives, with made-in-the-U.S. designations serving as reflections of commercial relevancy and mobility. For 28 years, American Apparel has been a…
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Seriously, What’s Up With These Fidget Spinners?
Are fidget spinners this generation’s pogs? By that, I mean they are a fad toy that one kid inevitably brings to class to show his friends, who all go and get their own, and then the teacher is forced to ban them from the classroom. Seriously, where did these things come from? Aside from elementary…
How to Break Into the Thriving Health Care Market
From hospitals, to dentist offices, to insurance companies, the health care industry is booming. New practices are popping up all the time, and established companies are experiencing new growth opportunities. For distributors in health…
American Greetings Introduces ‘Give Meaning’ Campaign
The greeting card industry is buzzing with anticipation for the quickly approaching Mother’s Day and Father’s Day holidays, but the new “Give Meaning” campaign from American Greetings, Cleveland, encourages everyone to celebrate not just holidays and occasions, but also the everyday things—people and moments in life that really matter. “Give Meaning” is a rallying cry…
Michigan Man to Serve Seven-Year Prison Term for Role in 5-hour Energy Counterfeit Scheme
Packed schedules prompt many people to reach for nutritional pick-me-ups, yet one man’s eagerness to place his profit over their welfare will find him depleted of freedom for the next seven years. Due to his involvement in a…
A Look at the Current State of Promotional Writing Instruments
In December, Cimpress, Venlo, Netherlands, entered into an agreement to acquire Shelbyville, Tennessee-based National Pen Co. As part of the acquisition, Cimpress plans to develop National Pen Co.’s e-commerce business and implement National Pen Co.’s product offerings into…
What’s In the MTV Movie & TV Award Gift Bag?
What’s that? You weren’t invited to the MTV Movie & TV Awards? It’s OK, we weren’t either. Don’t feel bad. Alas, while we had to watch the fun from the loneliness of our sofas, we can still see what the Hollywood elite left with in their gift bags, and live vicariously through them. Here are…
Generational Marketing: The Ultimate Guide to Marketing to Millennials
A new generation is in the workforce. With an estimated $1.3 trillion in buying power, connecting and building relationships with millennial decision makers is critical for the livelihood of your business. Would you like to learn about their preferred methods of communication, as well as how to best engage and attract millennial buyers? Join us for a webinar on May 24, 2017 at 11 am EST.
Hub Pen Hires Business Development Associate Darlenis Alonzo
Hub Pen Company, Braintree, Mass., announced the addition of Darlenis Alonzo to the business development team. Boston native Alonzo honed her business developing skills recruiting for global sales and marketing outsourcing company MarketStar. “MarketStar was a great opportunity for me,” she…
Don’t Do Unnecessary Work
Question: In QuickBooks, I prefer to set up items as categories, such as apparel or pens, and type in the individual descriptions. Is there any reason not to do it that way? I feel like I’m going to end up with too many items otherwise. Answer: I can understand why you might want to do…
