Boston is a proud city. It has good reasons to be, too—rich history, waterfront geography, world-class education and sports dynasties. So, it makes sense for Bostonians to want to show their pride in the world. And now, the city is doing just that by investing in Boston-branded promotional products. The Boston Herald reported that the…
Hub Pen Company, Braintree, Mass., announced the addition of account manager Karen Santos to the inside sales team. The Massachusetts native has been in sales for over 20 years in the South of Boston area. Santos started her career by growing to…
Custom mints are an incredibly cost-effective way to build your brand and your business. Here are creative ways businesses are using them: 1. Strengthen Customer Loyalty Maintaining your existing customers is critical to every business. It is vital to do little things to remind your customers that they are important to you. Custom mints are…
obsession noun 1. The state of being obsessed with someone or something: She cared for him with a devotion bordering on obsession. 2. An idea or thought that continually preoccupies or intrudes on a person’s mind: He was in the grip of an obsession he was powerless to resist. I know it sounds crazy, but…
Promo Marketing’s Video Battle pits two industry videos against each other for the chance at the ultimate bragging right: Being declared our readership’s absolute favorite. (Next up: Gearing up for the NFL Draft, which is happening right down the street. Of course, I’d prefer to get drafted by the Eagles, but I’ll take what I…
Question: I have my non-inventory items set up in QuickBooks, but I don’t see anything in my cost of goods sold account, and my sales numbers seem very low. Why is that? Answer: Chances are you don’t have your non-inventory items set up correctly. This is a common error for our industry, and one of…
We live in an era of convenience. We want to be able to order food from our phones while we sit on the couch. We want to order band merchandise before the show to skip the lines. Now, we can order video game merchandise without having to turn off the console, thanks to Shopify. Venturebeat…
Twenty years ago, James Cameron helped Paramount Pictures and 20th Century Fox to tally nearly $2.187 billion in ticket receipts through the release of “Titanic,” a three-hour,…
The Vernon Company, Newton, Iowa, presented Jon Smith with the 2016 Vernon Account Executive of the Year award during the company’s annual National Sales Meeting held April 10 to 12 at the Renaissance Indian Wells in Indian Wells, Calif.…
Donald Trump has gotten an early start on his reelection effort, having raised $13.2 million in the first quarter of 2017. According to Politico, much of that has come from merchandise sales.…