Promo Marketing’s Video Battle pits two industry videos against each other for the chance at the ultimate bragging right: Being declared our readership’s absolute favorite. (Next up: The trees are really starting to bloom, reminding us that color does, in fact, exist in Center City Philadelphia.) Last week, Dynamite Promo won again, and now will face off…
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Vernon University Brings Together Account Executives, Supplier Partners
The Vernon Company, Newton, Iowa, hosted its annual national sales meeting, Vernon University, April 10 to 12, at Renaissance Indian Wells in Indian Wells, Calif. The three-day event brought together nearly 100 Vernon account executives from coast to coast and more than 70 supplier partners. “Vernon’s national sales meeting could have been described using one…
Penn Emblem Company and ImprintsUSA Work Toward Cure for Parkinson’s Disease
Penn Emblem Company and ImprintsUSA, Philadelphia, will be selling sublimated Parkinson’s Disease support ribbon patches in April to raise money for the Parkinson’s Disease Foundation, an organization that invests to solve, treat and cure Parkinson’s Disease. These patches will cost $1 with a minimum of 25 per order. April is National Parkinson’s Awareness Month, bringing…
Netflix’s New Merchandise Could Generate $1B in Revenue
Netflix’s decision to sell branded merchandise for its original programming was a worthwhile investment, if the projections mean anything. Business Insider reported that RBC Wealth Management predicts the new merchandise line could be worth $1 billion in standalone revenue. “We view this as a highly reasonable step by Netflix to further promote and market its…
MLB Commissioner Speaks Up on Cleveland Indians Logo Controversy
Last season, the Cleveland Indians announced that they were downgrading the controversial Chief Wahoo logo in favor of a new, less offensive block “C” logo. However, the Chief Wahoo logo still had a place on the uniforms. The Indians even wore the logo on their hats on opening day this year. So, opposition to the…
Scientists Develop Edible Water Bottle Ball
Everyone goes through a creative slump, but the brains at Skipping Rock Lab are working fairly fluidly these days. The London location’s scientists have a different sort of liquid asset at their disposal as…
Nike Investigates Use of Logo on Racially-Charged Items
Nike is investigating the illegal use of its logo on products branded with a racial slur. BBC reported that items such as gym bags and T-shirts featuring the phrase “Pikey – Just Nick It” surfaced on e-commerce platforms like Amazon and eBay. “Nick” is U.K. slang, meaning “to steal.” Nike is…
How Companies Can Market Legal Marijuana
Now that recreational marijuana is legal in Canada, the door is open for promotional products suppliers and distributors to look for opportunities in branding, packaging and promotional giveaways. But,…
Yankees Manager Joe Girardi to Wear Different Charity’s T-shirt Before Each 2017 Home Game
Having amassed 900 managerial victories entering today’s tilt versus the Tampa Bay Rays, Joe Girardi, with 822 of those triumphs coming as the New York Yankees skipper, has definitely won over the hearts…
Logomark Takes On Exclusive Line of Backpacks That ‘Work as Hard as You Do’
Logomark, Tustin, Calif., announced a team-up with lifestyle and fitness brand WORK, inspired by a dynamic collaboration between WORK fitness and Logomark’s product development team, these backpacks are built to work as hard as you do. “As the exclusive distributor of WORK backpacks, our customers can add unbelievable value to their marketing through sleek, attractive…