For those who might be a bit out of the loop: Richard Simmons (yes, the “Sweating to the Oldies” Richard Simmons) was kind of missing for a few years. The once in-your-face fitness guru fell…
Let’s admit – complacency is comfortable. It takes stepping out of our comfort zone and doing something different to lead to dramatically different results. Terri Tolmack, owner of Proforma Hi-Rez, is no stranger to this concept. By joining Proforma, Terri discovered 3 key advantages that helped put her on the path to $1 million in sales.
National Basketball Association pioneer Oscar Robertson was featured in many discussions this year, as Oklahoma City Thunder guard Russell Westbrook on Sunday notched his 42 triple double of the 2016-17 season, breaking The Big O’s mark…
Question: I am using an older version of QuickBooks and want to upgrade to the current year. What should I do to prepare for this? Answer: First of all, back up your current QuickBooks file. Then, run your balance sheet, and profit and loss (income) statements on both the accrual and cash bases for the…
After Gildan Activewear took control of Los Angeles-based American Apparel, the Montreal-based company indicated that it might outsource production for American Apparel products for the first time. Now, that claim has come to fruition. Fortune reported that, for the first time in its 28-year history, American Apparel items will feature “Made in Honduras” and “Made in…
Promo Marketing’s Video Battle pits two industry videos against each other for the chance at the ultimate bragging right: Being declared our readership’s absolute favorite. (Next up: Baseball is finally here! The Phillies are still bad! All is right with the world!) Last week, Dynamite Promo won, and now will face off against Print Enterprise. The winner…
March has marched out of our lives, but a marketing move that sprouted as a parody last month has blossomed into a controversial matter, with Amazon continuing to hawk a T-shirt whose text consists…
Pro Towels, Pittsburgh, announced that Neet Feet Inc., Camarillo, Calif., has launched a brand new website. This newly designed website offers the best user-friendly experience to the full Neet Feet Inc. product line, as well as newly-enhanced key features added to the site. The site, available to view at the original www.neetfeet.com, has been built on…
Yesterday, Corporate Imaging Concepts, Northbrook, Ill., announced the addition of Bob Herzog as its new CEO. Promo Marketing spoke with Herzog to talk about how he found his way to the company and what he plans to do in the future. Promo Marketing: So tell me the backstory of how this came to be on your end:…
With an estimated population of 620,000, Louisville, Ky., has nearly twice as many residents as Lexington, the second-most populated city in the Bluegrass State. However, the latter has always tallied more fervent…