After the University of North Dakota rebranded its sports teams as the Fighting Hawks, it unveiled a newly designed logo, featuring a tough-looking hawk on top of green lettering. While the university was content with…
Promo Marketing’s Video Battle pits two industry videos against each other for the chance at the ultimate bragging right: Being declared our readership’s absolute favorite. (Next up: My bracket is completely busted, just like every other year.) Last week, LogoTech won, and now will face off against MARCO Promotional Products. The winner will be decided by a simple…
In her 1913 poem “Sacred Emily,” Gertrude Stein declares “Rose is a rose is a rose is a rose,” giving us a precursor to today’s ubiquitous and highly less poetic “It is what it is” notion. Had the celebrated scribe been a contemporary writer, she might have had to alter her thinking thanks to The…
Pro Towels, Pittsburgh, Pa., announce the launch of FOTO Vison. FOTO Vision creates sharp, vivid images where creativity has no limits. Pro Towels will offer no setup charges and minimums as low as one piece for most FOTO Vision products. “Dye sub is far from new in our industry, but the ability to produce it…
Do your customers want the latest, trendiest, most-newsworthy promotional product? Or do they want to achieve a specific business objective? Or do they want to look like the coolest, hippest, most savvy and in-touch, worldly executive to their associates? Knowing what your clients want is the key to your success. Your value proposition should be…
Spider silk certainly has its benefits: It’s lightweight, stretchy and durable. It’s also environmentally friendly. But, the problem is that spider silk isn’t always cost-efficient or easy to produce. That is, until a Bay Area company called Bolt Threads developed a synthetic spider silk material, and is testing it out on ties first. Bolt Threads…
There’s a potentially vicious legal battle brewing between two retail giants—all over a tiny, unassuming golf ball. And the result could have some implications for the promo industry…
It’s not new information that bees are vitally important to the ecosystem. To boost the population (which given experts cause for concern), Cheerios is sending out free wildflower seed packets to people in the U.S. as part of its “Bring Back the Bees” campaign. This all sounds great, right? Bees will have plenty of flowers to…
U.S. Customs and Border Protection (CBP), and U.S. Immigration and Customs Enforcement (ICE) released the Intellectual Property Rights Seizure Statistics report for the 2016 fiscal year, detailing the extent of seizures of counterfeit and unauthorized merchandise. The report indicated that, after more than 31,000 seizures, the agencies nabbed about $1.38 billion—an increase from 2015’s 28,000…
Facilisgroup announced that Creative Promotional Products, Skokie, Ill., has joined its fast-growing community of promotional products distributor partners. The family-owned Creative Promotional Products also has an office in Hong Kong, from which they coordinate and develop high-quality custom products. “We had been looking at various platforms that would help us improve order tracking, streamline workflow and…