Every one of you has had that “a-ha” moment when you first realized the value of promotional products, and how it could change and/or further your careers. For one of our customers, she didn’t even know what our industry was all about. She was selling chocolate bar fundraisers to schools, and making a good living…
On Jan. 11, 2017, A Woman’s View, an initiative created by iPROMOTEu designed to support women in the promotional products industry, hosted its annual networking reception at the PPAI Expo. This event was designed to recognize and celebrate the industry’s hard-working women. The venue was transformed into a chic cocktail party scene complete with entertainment,…
Your clients only buy what you make them feel. Describe how your clients feel after they’ve just entrusted their brands, their projects and their reputations to you. You see, people don’t buy what you do or what you sell. They buy how it (the relational and transactional experience with you) makes them feel. Do they feel…
Promo Marketing’s Video Battle pits two industry videos against each other for the chance at the ultimate bragging right: Being declared our readership’s absolute favorite. (Next up: It was pizza day in the office and now we’re all ready to take a nap.) Last week, The Magnet Group won, and now will face off against Premier…
CafePress released its financial results for the fourth quarter and full year ended Dec. 31, 2016, boasting a rise in stocks, but a decrease in gross profit year-over-year. According to Yahoo Finance, CafePress reported net revenues up 7.5 percent over the fourth quarter of 2015, but a gross profit margin down 3 percent over the same…
Baseball players can obtain Hall of Fame status by failing 70 percent of the time that they bat, and weather personalities often receive passes for inaccurate forecasts because, well, Mother Nature can be fickle. J. Crew has proven that retailers can rebound from mistakes, too, as the mega earner is profiting from a T-shirt that…
The deadline to apply for a PPEF scholarship is March 15. PPEF will give away $175,000 in college scholarships this year, but if your completed application is not received by the deadline, you won’t be eligible to receive any assistance. You can view a video detailing the scholarship opportunities here. To apply, go to www.ppef.us.
The economy is in a pretty good spot right now. Unemployment is relatively low. Consumer confidence is high. The Washington Post is musing about the stock market maybe being “too hot.” These are all good signs—too good, for some economists. Are we due for a recession?…
Nokia will soon bring to the United States a modernized version of its popular 3310 mobile phone. Will the Brick catch on? And, if it does, what could it mean for the accessories market?…
iPROMOTEu, Wayland, Mass., hosted its annual “Thank You” Reception in Las Vegas during the PPAI Expo. The event featured an Elvis Presley impersonator who provided entertainment throughout the evening. Paul Bellantone, president and CEO of PPAI, extended words of welcome to the crowd of approximately 350 iPROMOTEu affiliates, guests and representatives of some of iPROMOTEu’s…