BIC Graphic, Clearwater, Fla., announced that it received two awards at the Promotional Products Professionals Canada (PPPC) National Convention on Feb. 12, 2017. The “Canada! 150 Years Calendar” was awarded a Silver in the Most Creative New Promotional Product category. Mark Wingrove, national sales and marketing manager for BIC Graphic in Canada, was on hand…
The first four weeks of Donald Trump’s presidency have been busy, to say the least, but things almost reached a tipping point last week. No, we’re not talking about Trump’s impromptu press conference—we’re talking about a presidential pen shortage. The Associated Press reported that Trump’s transition team ordered 150 gold-plated pens before Inauguration Day, but gave away so many that the White House was nearly out…
Concert merchandise has undergone quite the transition lately. More and more artists are looking to create tour merchandise that embodies fashion and creates buzz. Justin Bieber garnered attention for his concert merch, and Beyoncé caused an internet frenzy with her tour looks. Even so, Lady Gaga still managed to shock us with her new tour…
While the assassination of Kim Jong-un’s half brother Kim Jong-nam conjured up many emotions, the strangest one, so far, is this one. According to Reuters, one man is hoping to turn the assassination into profit. Here’s the…
European retailer Primark faced major backlash after its release of a T-shirt for “The Walking Dead.” According to BBC News, the T-shirt featured the phrase “Eeny Meeny Miny Moe” alongside a baseball bat wrapped in barbed wire. Critics said the T-shirt depicted a rhyme with a racist…
There’s nothing worse than spending countless hours brainstorming a new marketing campaign only to have it flop. But thankfully, your clients probably never had a marketing disaster as big as these. Recently, Reddit users put together a list of the worst marketing mistakes of all time, and I’m sharing some of the top ones with you. 1.…
With all of the technological innovations related to water bottles and drinkware, companies have created a lot of ways for their drinwkare products to promote hydration. Some connect to apps to alert users when…
The Metropolitan Transit Authority (MTA), which handles New York City and the surrounding area, issued special MetroCards co-branded with Supreme, a popular street wear company. New Yorkers could buy the cards for face value, making them no more valuable than the classic yellow ones, but the highly sought-after Supreme logo has boosted the special cards’…
After years of tireless debate and losing our voices (and our friends) in screaming matches, we can finally put one of life’s greatest mysteries to rest: A Snuggie is a blanket, not apparel. According to Quartz, the U.S. Court of International Trade ruled on Feb. 10 that Snuggies, the “blanket with sleeves,” should be classified…
Last year at PPAI Women’s Leadership Conference, I facilitated a session titled “Emerging Technology Trends,” which I also facilitated at the PPAI Expo this year. In this session, I covered the rise of bots, and how they improve our personal lives. I then went on to point out how bots will impact business. It’s a…