It’s said that a referral is the highest compliment you can receive in the business world. Kelly Stone, owner of The Idea Box Powered by Proforma, a Fort Lauderdale, Florida-based distributorship, is proof that a positive referral, backed by unmatched resources, can have a great impact on your business. In her case, it was the leverage she needed to help her company soar into a multi-million dollar, three-year contract with Spirit Airlines…
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Victorinox’s Janet Jones Wins Lifeguard Award
Victorinox Swiss Army, Monroe, Conn., announced that Janet Jones, West region manager, was awarded the 2016 Lifeguard Award by PromoShop. The award recognizes an outstanding outside representative in a vote by sales representatives and internal sales support employees. This is the…
Last Chance to Vote! PM Video Battle: C2BPromo Versus Diverse Printing
Promo Marketing’s Video Battle pits two industry videos against each other for the chance at the ultimate bragging right: Being declared our readership’s absolute favorite. Last week, C2BPromo won, and now will face off against Diverse Printing! The winner will be decided by a simple poll. The poll will close the morning of Friday, Feb. 17, the same…
BIG and BIH Event Planned for April
Bangkok International Gift Fair and Bangkok International Houseware Fair is a trade platform where designers, manufacturers and entrepreneurs of all kinds of lifestyle products throughout Thailand and the Association of Southeast Asian Nations (ASEAN) to showcase the latest collections…
Authorities Seize $20M in Counterfeit Super Bowl Merchandise
Last week, we mentioned that law enforcement officials were working to limit the spread of counterfeit items on the internet through a program called “Operation Team Player.” According to Claims Journal, the program has resulted in the seizure of $20 million worth of sports-related items. “Criminal elements use…
Distributor Makes ‘Wicked Awesome’ Business With Big Leagues
Our friends in New England love to use “wicked” in place of “very.” You might have heard someone say that someone was “wicked smart,” or that it was “wicked cold” outside. You might have also heard someone…
PPEF Scholarship Application Opens
The Promotional Products Education Foundation (PPEF) is now accepting applications for college scholarships. Promotional products professionals and their children are eligible to apply for college scholarships. Since 1989, PPEF has awarded more than $1.5 million to students with parents in the promotional products industry. Employees of promotional products companies are eligible to apply as well.…
Netflix Is Upping Its Promotion and Licensing Game
It appears as though Netflix is looking to increase its brand awareness in a physical sense. The company posted a job opening for a “licensing, merchandising and promotion” senior manager, who would handle licensing for “books, comics, gaming toys, collectibles, soundtrack and apparel” for the company’s original programming. With Netflix becoming a major player in…
Does the Nets’ Sponsor Patch Ruin Their Jerseys?
We’re getting our first looks at NBA jerseys with sponsor patches on them. And, for the most part, it’s not too bad. They’re subtle and, at least as we saw with Philadelphia, Boston and Sacramento, the patches match the color scheme well. But then, the Brooklyn Nets had to ruin that streak by placing a…
Write Your Story: Who, What, When, Where, Why, How?
The five “w’s”and the “h” were the reminders for aspiring journalists to include in every story: who, what, when, where, why and how. These elements make a story compelling, informative and complete. They are also critically important to you as you write your own life story. 1. Who Are You? How have you defined yourself?…