Imagine this: You’re in a meeting with a potential client. The client wants a promotional campaign to drive revenue and leave as many lasting impressions as it can. You think for a while, and respond with this: “How about we do something kind of boring?” Bet you haven’t done that. But, it’s what the San…
Soft Stuff Creations, Surrey, British Columbia, is pleased to announce the addition of Sharon Griffith as vice president of marketing. Based in Vancouver, British Columbia, Griffith most recently spent the last 15 years as vice president of sales and marketing for Kanata Blanket. Griffith will oversee the company’s promotional division and will be tasked with…
The U.S. House Republican tax reform proposal includes a recommendation to adopt a Border Adjustment Tax (BAT). If it passes in any form, it will increase the cost of promotional products significantly. The BAT will have a negative overall impact to the promotional products industry. You must start learning about BAT, and how it is…
Grossman Marketing Group, Somerville, Mass., a 107-year-old, fourth-generation, print and promotional products distributor, has acquired Premier Marketing Group, Manchester, Maine, expanding its full-service marketing operations and client base. The new acquisition comes just three years after Grossman Marketing Group acquired ASAP, a Norwalk, Connecticut-based promotional products firm, and just one year after Grossman acquired Fleet Business…
Man, what a Super Bowl. Regardless of whichever team you rooted for, there’s no denying that what the Patriots did was unexpected and, if we may say, pretty amazing. (And at least one digital content editor was actively rooting for the Falcons.) So, it’s no surprise that Patriots…
As business owners and sales reps, we love to hear “yes.” Yes to scheduling new appointments. Yes to earning opportunities for quotes and proposals. Yes to winning new business. We love hearing “yes.” However, business owners and sales reps are going to hear “no” many more times than they hear “yes.” So, it’s time to…
Walt Disney Parks and Resorts is recalling its “Happy Holidays!” Mickey Mouse Nightlights because the liquid from the nightlight can leak into the electrical outlet, causing a fire hazard. The Consumer Product Safety Commission…
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